Category: General

Emaar holds second day of special zoom conferences with key stakeholders

Emaar chairman Mohamed Alabbar has told real estate brokers to join him in fighting revive the industry, as the UAE gradually eases Covid-19 restrictions.

In the second of a series of calls with key Emaar stakeholders, Alabbar said: “We are in this together and we owe it to the city and to the country to work harder than ever to revive the real estate market.”

Alabbar outlined a series of on-going benefits for UAE real estate investors, and several steps being taken to help stimulate the market.

He said: “You, the agents, are ambassadors for Dubai and the UAE. We will do everything we can to support you with new and out of the box ideas. Whether it is through innovative digital offerings or focusing on the world class infrastructure and connectivity the UAE offers, I urge you today – do not sit still, grab this opportunity and work with us.”

About Emaar Properties PJSC

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. As the second largest developer outside of China, Emaar has strong recurring revenue generating assets with over 880,000 square meters of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Emaar’s current pipeline of developments includes cutting-edge residential and mixed-use projects such as Dubai Hills Estate, Dubai Creek Harbour, Mina Rashid and Emaar South.

Emaar’s successful track record has been recognized by a number of awarding bodies including Forbes Magazine which in 2019 listed Emaar Properties among the Top 20 in a list of The World’s Best Regarded Companies. This is in addition to placing first in the Forbes Middle East 2017 list of 100 leading real estate companies in the Arab World.

Today, 46 per cent of Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries. Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

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Mahmoud Nsouli, Head of Marketing

MNsouli@emaar.ae

Emaar holds the final session of special virtual conferences with key stakeholders

Emaar chairman Mohamed Alabbar has told the UAE’s leading contractors that they must prepare for a new way of working as the economic activity gradually starts to pick up.

In the final of a special series of virtual conference calls with key stakeholders, Alabbar said: “None of us have faced anything like this before, and as we work together I am confident that as a company and a country we will come out of this crisis. But we must now prepare for a new way of working. There is a new normal, a new dawn, that awaits us.”

He added: “Together, we must look closely at our systems, our productivity, our efficiencies, our technologies. This is the time for us to take stock not just of our great achievements in the past two decades, but how we can continue to develop the UAE’s world class infrastructure, communities and cultures.”

Alabbar also committed to meeting with the contractors once every three months to review the on-going crisis, and to ensure their own stability. He explained: “You have grown with us on this incredible journey as true partners. Now is the time for us to protect you in any way we can, and make sure that both of us are in a strong position to benefit from the recovery that I am certain will come.”

About Emaar Properties PJSC

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. As the second largest developer outside of China, Emaar has strong recurring revenue generating assets with over 880,000 square meters of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Emaar’s current pipeline of developments includes cutting-edge residential and mixed-use projects such as Dubai Hills Estate, Dubai Creek Harbour, Mina Rashid and Emaar South.

Emaar’s successful track record has been recognized by a number of awarding bodies including Forbes Magazine which in 2019 listed Emaar Properties among the Top 20 in a list of The World’s Best Regarded Companies. This is in addition to placing first in the Forbes Middle East 2017 list of 100 leading real estate companies in the Arab World.

Today, 46 per cent of Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries. Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us:

For media inquiries, please contact:

Mahmoud Nsouli, Head of Marketing

MNsouli@emaar.ae

Dubai, United Arab Emirates; February 09, 2020: Emaar Malls (DFM: EMAARMALLS), the shopping malls and retail business majority-owned by Emaar Properties (DFM: EMAAR), recorded a 5 per cent increase in revenue to AED 4.673 billion (US$ 1.272 billion), compared to the 2018, AED 4.446 billion (US$ 1.210 billion). Overall net profit in 2019 amounted to AED 2.286 billion (US$ 622 million), similar to net profit for 2018 of AED 2.230 billion (US$ 607 million).

Revenue grew by 4 per cent to AED 1.261 billion (US$ 343 million) during the last quarter of 2019 (October to December) when compared to same period in 2018.

Namshi

Namshi, the regional e-commerce fashion and lifestyle platform was fully acquired in 2019 by Emaar Malls. The online retailer reported sales in Q4 2019 of AED 339 million (US$ 92 million), an increase of 40 per cent compared to the last quarter of 2018. During 2019, the wholly owned subsidiary of Emaar Malls recorded sales of AED 1.028 billion (US$ 280 million) increasing 21 per cent compared to the previous year. Namshi’s consistent success is attributed to its popular ‘Black November’ campaign and considerable growth in the Saudi market. 

Strong occupancy and footfall

Occupancy levels within Emaar Malls assets – The Dubai Mall, Dubai Marina Mall, Gold & Diamond Park, Souk Al Bahar and the Community Retail Centres – was consistent at 92 per cent. In 2019, there were approximately 136 million visitors collectively with The Dubai Mall maintaining its exceptional performance welcoming 84 million visitors in 2019. 

Engaging loyalty programs across Emaar Malls entities are said to have fueled the growth seen in 2019. Strategic partnerships including the Emirates Skywards programs play a vital role in the Emaar Malls customer engagement strategy.

Commenting on the 2019 performance, Mohamed Alabbar, Chairman of Emaar and Board Member of Emaar Malls, said: “2019 was a great year for Emaar Malls with occupancy and visitor levels growing steadily. This uptick is a result of our continuous innovation as we refresh the customer journey, diversify our portfolio and invest in opportunities to bring our destinations to life. Examples of this include the recently opened Zabeel Extension at The Dubai Mall and the complete acquisition of Namshi, both of which contributed to our achievements in 2019. We expect to see this success continue through 2020, as we focus on loyalty programs to drive repeat visits and open new destinations to welcome inbound tourism driven by Expo 2020.”

Upcoming Assets

In line with the Emaar growth strategy,  Emaar is set to open Dubai Hills Mall in Dubai Hills Estate in Q4 2020. The 2 million square foot retail establishment will feature nearly 550 retail and entertainment destinations including four major family entertainment and leisure centres along with a cineplex, hypermarket, seven anchor retail experience stores, and over 7,000 parking spaces. Emaar Malls is also redeveloping Meadows Village to increase its GLA by approximately 95,000 sq. ft, and is scheduled for completion in 2020, further enhancing its Community Retail Centres.

Emaar Malls has partnered with Time Out Group PLC and is set to open first Time Out Market in the region at Souk Al Bahar, an Arabic-style retail, entertainment and dining destination right at the heart of Downtown Dubai. The unique waterfront location just by The Dubai Fountain and adjacent to The Dubai Mall and Burj Khalifa is one of the region’s prime destinations, attracting millions of visitors each year.

At Time Out Market Dubai, visitors will get to explore and enjoy food from 16 of Dubai’s top chefs and celebrated restaurateurs with three lounges and cultural experiences. The carefully curated lifestyle experience is set to define a new niche for the city and complements the current culinary offering. Emaar Malls is committed to bringing innovative entertainment attractions by working with global partners such as Time Out. With the opening expected in Q4 2020, Time Out Market will occupy 30,000 sq. ft., accommodating around 670 seats.

  • Emaar Hospitality Group officially launches its 8th Address Hotel
  • Launch signifies the 19th hotel opening within the Emaar Hospitality Group Portfolio
  • Evolution of Emaar Hospitality Group’s new strategy encapsulates; asset light, international expansion and announcement of beach resorts

 

Dubai, United Arab Emirates, January 23rd 2020 – Emaar Hospitality Group celebrated the official opening of its latest project, Address Sky View, in Downtown Dubai.

Held at the hotel’s much anticipated rooftop restaurant, Ce La Vi, Emaar’s Chairman, Mr. Mohamed Alabbar, and Emaar Hospitality Group’s Chief Operating Officer, Chris Newman attended the ceremony and spoke to the company’s past accomplishments and future endeavors.

The Address Sky View opening showcased its importance with the appearance of Mr. Alabbar inaugurating the hotel. The Chairman of Emaar celebrated the four openings across Emaar Hospitality Group in 2019 [VIDA Emirates Hills; June 2019, VIDA Creek Harbour; September 2019, Address Fountain Views; October 2019 and Address Sky View; December 2019] before eluding to the vision for the group in the coming years touching on the new strategic positioning within the hospitality industry; as a hospitality provider, international expansion into Turkey, Saudi Arabia, Bahrain and further into Egypt, becoming asset light and finally the exciting news of their first beach resort openings.

The much anticipated announcement of upcoming projects that will expand Emaar Hospitality Group’s portfolio was also shared. Openings to expect in 2020 include;  the exciting new Address Beach Resorts in Dubai’s Jumeirah Beach, Fujairah, Bahrain and Egypt, Palace Beach Resorts in Sharjah and Fujairah and a VIDA Beach Resort in Umm Al Quwain.

“The opening of Address Sky View marks our 19th hotel in the UAE and is testament to our undoubted commitment to continuously placing Dubai in the frontline of innovative and luxurious destinations for visitors from around the world. Emaar Hospitality Group’s new strategy will only help evolve and introduce the brand to a global audience in other territories” commented Mr. Alabbar.

Featuring majestic views of Burj Khalifa and Downtown Dubai’s unique skyline, Address Sky View is made up of two towers, connected by a floating Sky Bridge in the heart of Downtown Dubai.

The hotel boasts 169 rooms and 551 apartments and a 70-metre long infinity pool. Complete with a range of culinary concepts and eateries, as well as a spa and fitness centers, guests can enjoy the minimalistic yet refined interiors of the hotel.

About Emaar Hospitality Group:
Emaar Hospitality Group LLC is a wholly owned subsidiary of Emaar Properties PJSC, the Dubai-based global property developer, and manages Emaar’s hospitality and leisure projects globally.

Defining its competency in operating mixed-use property developments, Emaar Hospitality Group manages a diversified portfolio of assets including hotels, serviced residences, golf clubs, a polo club, yacht club and lifestyle dining restaurants.

Emaar Hospitality Group has defined its credentials in the hotel industry with the launch of world-class brands, each with a distinct niche – Address Hotels + Resorts and Vida Hotels and Resorts, which are owned by Emaar Hospitality Group and Abu Dhabi National Hotels.

Address Hotels + Resorts has brought a fresh identity to the global hospitality and service sector by setting new benchmarks with its gracious hospitality and exceptional service standards. Address offers a more personal and engaging experience to guests in a premium lifestyle environment, enriching the lives of its guests with luxury, style and elegance. Address Hotels + Resorts is set to operate hotels and serviced residences in Saudi Arabia, Egypt, Turkey, Bahrain, Maldives and other key markets in the region as well as in Dubai.

An upscale lifestyle hotel and residences brand, Vida Hotels and Resorts appeals to the next generation of business executives, entrepreneurs and leisure travellers. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, Vida hotels are a stimulating environment where style meets convenience and interactivity. Vida Hotels and Resorts has two properties in Dubai and is set to operate hotels and serviced residences in Abu Dhabi, Bahrain, Saudi Arabia and Egypt, and other key markets in the region as well as in Dubai.

The leisure assets of Emaar Hospitality Group include Arabian Ranches Golf Club, Dubai Polo & Equestrian Club and Dubai Marina Yacht Club.

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 880,000 square metres of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Today, 46 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us: www.facebook.com/emaardubai; www.twitter.com/emaardubai; www.instagram.com/emaardubai

Noon.com was among the brands that improved the most year-on-year

Dubai, United Arab Emirates – 23, January 2020: Emirates Airlines and Emaar topped the YouGov Brand Index ranking the best and most reliable brands in the UAE during 2019. The two brands scored 84.5and 80.5 points respectively in the overall ranking with Emaar growing 0.9 per cent year-on-year.

Almarai came in third place with 77.5 points overall, followed by Apple’s iPhone brand which ranked fourth with 76.1 points. A new entrant to the top five rankings was Emirates NBD which scored 74 points.

The Middle East e-commerce giant noon.com witnessed a remarkable improvement in the strength of its brand and loyalty of its customers. noon.com secured the tenth spot on a second YouGov list, which ranks the brands that achieved the steepest increase year-on-year. This list was topped by Pakistan International Airlines which grew by 18.1 points.

YouGov tracks brand advocacy ratings by measuring whether customers of the brands would recommend the brand to friends or colleagues, or whether they encourage others to ‘avoid’ the brand.

Set to initially launch in the UAE in 2020, Emaar Smart Home is a new, digitally connected home featuring the latest AI-powered smart home products from Xiaomi 

Dubai, UAE; January 21 2020: Emaar Properties PJSC signed a Memorandum of Understanding (MoU) with Xiaomi, a global technology leader with the world’s largest Internet of Things (IoT) consumer platform, to launch ‘Emaar Smart Home’ – a new, next-generation product for customers to experience the latest smart home technology powered by Artificial Intelligence (AI).

Emaar’s new product will launch in 2020 as an exclusive set of digitally-enabled residential developments, powered by Xiaomi and featuring a one-of-a-kind smart home experience with a comprehensive set of pre-installed smart home and IoT products. The MoU positions Emaar as the first developer outside of China to enter into a strategic partnership with Xiaomi for a smart home experience.

The new agreement is aligned with Emaar’s commitment to create communities that meet the demands of tomorrow’s customers. Emaar selected Xiaomi as its strategic partner for its global leadership within the smart home technology sector. With over 213 million connected smart devices, Xiaomi has an award-winning, extensive range of smart home technologies across entertainment, utilities, energy savings, security and wellness. This partnership adds a new dimension to Emaar’s diverse portfolio of products offering customers greater convenience and next generation living.

‘Emaar Smart Home’ will provide customers with connected smart home experiences that are controlled and monitored through Xiaomi’s Mi Home app. The app, along with products that support smart voice assistant controls, allows users to instantly and seamlessly manage their personal smart home ecosystem. For example, Xiaomi’s Mi Smart Door Lock provides security and convenience through keyless entry into the home using smartphones, wearables, and passcodes. Within the home, the Xiaomi Robot Vacuum can be scheduled to provide daily handsfree cleaning. Xiaomi’s smart home solutions are designed for maximum convenience and energy efficiency, making it possible for every corner of the house to be powered by smart devices.

Commenting on the product launch, Chairman of Emaar, Mohamed Alabbar said: “‘Emaar Smart Home’, is a testament to the commitment Emaar and Xiaomi share for creating advanced living experiences. Together, our partnership delivers a novel product never-before-seen in the region, offering connectivity, comfort and convenience for the customers of tomorrow, today. This is based on our collective understanding and insight into what customers will demand from us in the future.”

“One of Xiaomi’s core strategies focuses on Artificial Intelligence (AI) and the Internet of Things (IoT),” said Chew Shou Zi, Senior Vice President, President of International at Xiaomi. “With Emaar as our partner, we are confident that we will showcase just how advanced the latest Xiaomi smart home products are. We believe this partnership brings together two of the world’s foremost industry leaders with shared digital ambition, customer-centricity, and focus on high product quality. We are excited to be launching our range of smart home products in the region with Emaar.”

Beginning with the UAE, ‘Emaar Smart Home’ will be made available across the Middle East and North Africa as part of an upcoming rollout plan. Further details about ‘Emaar Smart Home’ and launch plans will be available in due course.

 

About Emaar Properties PJSC

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyle.s, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. As the second largest developer outside of China, Emaar has strong recurring revenue generating assets with over 880,000 square meters of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Emaar’s current pipeline of developments includes cutting-edge residential and mixed-use projects such as Dubai Hills Estate, Dubai Creek Harbour, Mina Rashid and Emaar South.

Today, 46 per cent of Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries. Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centerpiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us: www.facebook.com/emaardubai; www.twitter.com/emaardubai; www.instagram.com/emaardubai

 

About Xiaomi Corporation

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.

With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is currently the world’s fourth-largest smartphone brand, and has established the world’s leading consumer IoT platform, with more than 213 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 90 countries and regions around the world and have a leading foothold in many of them.

In July 2019, the company made the Fortune Global 500 list for the first time, ranking 468th among all, and 7th among internet companies. Xiaomi is the youngest company on the 2019 Fortune Global 500 list.

  • Located on Sheikh Mohammed bin Rashid Boulevard with spectacular views of Dubai Opera and Downtown Dubai
  • 44-storey tower offers over 400 units ranging from one- to three-bedroom apartments
  • Burj Crown was designed by Hong-Kong based architecture firm LWK Partners

Dubai, UAE – January 9, 2020: Today, Emaar Properties launched Burj Crown, a new, 44-storey luxury residential tower located on the vibrant Sheikh Mohammed bin Rashid Boulevard with direct views of Dubai Opera and Burj Khalifa. Designed by leading Hong-Kong based architecture firm LWK Partners, the 440-unit tower offers one, two and three-bedroom apartments, all with priceless views of Dubai’s most famous landmarks.

“Burj Crown will undoubtedly become one of the most desirable addresses in Dubai,” said Mohamed Alabbar, Chairman of Emaar. “We are delighted with the contribution of LWK Partners, who have designed an exceptional addition to the ever-evolving skyline in the heart of Downtown Dubai. With exceptional amenities and direct views to Dubai Opera district, Burj Crown presents an unmissable investment opportunity,” he continued.

In designing the concept for Burj Crown, Emaar considered all aspect of residents’ experience. The new tower is within walking distance of attractions including Burj Khalifa, The Dubai Mall, The Dubai Fountains, Burj Park and Dubai Opera; with Dubai International Airport just a 10 minutes’ drive away.  The tower also offers direct access from Sheikh Mohammed bin Rashid Boulevard with a dedicated drop-off area for residents and taxis.

Residents entering Burj Crown, will enjoy a contemporarily designed reception and lounge area that acts as a refined meeting place. Moreover, Burj Crown boasts a wide range of amenities gathered at the Leisure Deck – a large outdoor area with green spaces to relax and unwind. Additional features also include an outdoor children’s playground, a dedicated barbecue area, and a swimming pool for children and adults.

Meanwhile, the ‘Active Roof’ rooftop area offers an opportunity for residents to enjoy a community outdoor space providing incredible views of Burj Khalifa. Other innovations including a footbridge linking the podium to the adjacent tower, which is clad in a material that appears reflective during the day and transparent at night.

To learn more about Burj Crown, please visit www.emaar.com

 

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer and provider of premium lifestyles, with a significant presence in the Middle East, North Africa and Asia. One of the world’s largest real estate companies, Emaar has a land bank of 1.6 billion sq. ft in the UAE and key international markets.

With a proven track-record in delivery, Emaar has delivered over 56,000 residential units in Dubai and other global markets since 2002. Emaar has strong recurring revenue generating assets with over 880,000 square metres of leasing revenue generating assets and 21 hotels and resorts with 4,679 rooms (includes owned as well as managed hotels). Today, 46 per cent of the Emaar’s revenue is from its shopping malls & retail, hospitality & leisure and international subsidiaries.

Burj Khalifa, a global icon, and The Dubai Mall, the world’s most visited retail and lifestyle destination, are among Emaar’s trophy developments. Emaar has now announced, Dubai Creek Tower, a magnificent icon that will serve as the centrepiece of the Dubai Creek Harbour development, as well as Dubai Square, the retail metropolis of the future. For more information, please visit our website www.emaar.com

Follow us: www.facebook.com/emaardubai; www.twitter.com/emaardubai; www.instagram.com/emaardubai

Dubai, United Arab Emirates – January 1st 2020: Emaar, the master developer of the Burj Khalifa, wowed over 2 billion people across the globe with a breathtaking pyrotechnic show on the world’s tallest building to ring in 2020. In a mesmerising story, the Burj Khalifa transformed through animation, light, sounds and a synchronized fountain show taking viewers on a journey at the onset of a new decade.

Following the traditional 10 second digital countdown on the lit façade of Burj Khalifa, the clock struck midnight, signilling the Downtown Dubai skyline to be filled with a flurry of fireworks and colour for a record-breaking eight-minute and fourty three second-long show. Those lucky enough to view the show, were treated to the longest set of consecutive fireworks in the history of the Burj Khalifa NYE shows, timed at over five minutes. The show featured a total of 1,371 kg of fireworks, which were placed across a colossal 207 firing locations.

To mark the dawn of a new decade the show on Burj Khalifa was conceptualized by Emaar. Every second of the show was as enchanting as previously billed and incorporated fireworks, animations on the Burj Khalifa LED façade, music compoisitions and a beautiful fountain show.

The highly anticipated event welcomed over one million onlookers in Downtown Dubai, Emaar’s flagship mega-development, to witness 15,000 perfectly choregraphed fireworks showcasing 48 pyrotechnic patterns, signalling the start of a new decade. All pyrotechnic effects were specially selected and manufactured for the show, ensuring the unique fireworks designs and effects were truly one-of-a-kind.

Celebrations also included the longest ever The Dubai Fountain Show since the fountains launched in 2009, adding yet another prestigious milestone of the water-music spectacle. The world-famous show took 160 hours across four weeks to choreograph and featured 113.5 kilolitres of water in the air at one time, released from an astounding 1,137 water shooters, and 6,612 lights.

Select aspects of the show referenced regional culture, art and music. Before the clock struck twelve, animations on the Burj Khalifa transformed the tower into the traditional Oud instrument and strummed to the beat of an arabesque melody, thereafter was a beautiful ensemble of blossoming flowers, add further finesse and beauty to the show. Complimentary to this and highlighting the synergy between partners, flags from GCC countries were shown on the façade of the iconic monument to celebrate the strong bond between these nations.

Following unprecedented demand, Emaar, granted people from all over the world, the once-in-a-lifetime opportunity to have their New Year wish displayed on the LED façade of Burj Khalifa during the Emaar NYE 2020 celebration. The show’s ‘Burj Wishes’ social media campaigns reached tens of thousands of users, with those participating, posting their wish to the world on Emaar’s Twitter, Facebook or Instagram accounts @EmaarDubai using the hashtag #EmaarNYE2020.

Emaar’s NYE 2020 social media campaign, in partnership with TikTok, continued the close relationship between the brands, with Emaar’s 2020makeawish TikTok challenge, engaging with over an astounding 30 million users in the lead up to the New Year celebrations.

Mr. Ahmad Matrooshi, Managing Director, Emaar Properties, said “We at Emaar are extremely proud to host and produce this event for the world to enjoy. As we enter a new decade, our vision is to continue driving innovation, progression and a prosperous future, here in Dubai, the UAE – and the world”

Emaar NYE 2020 was one of the world’s most-watched New Year’s Eve celebrations telecast live globally and live-streamed on mydubainewyear.com and EmaarDubai YouTube channel. The experience can be re-watched online at mydubainewyear.com