Category: Business Segments

Located on Reem Island, Vida Beach Reem Island Abu Dhabi and Vida Beach Residences Reem Island Abu Dhabi will add to the portfolio of Emaar Hospitality Group’s upscale lifestyle hotel brandScheduled to open in 2020, the iconic hotel and extended stay serviced residences overlook the Arabian Sea within a marina settingVida Beach Reem Island Abu Dhabi will feature 262 guestrooms and suites, and Vida Residences Beach Reem Island Abu Dhabi will have 192 serviced residences, a varied food and beverage offering, spa and fitness centre, meeting and conference space, and other recreational facilities.
Vida Hotels and Resorts, the upscale lifestyle hospitality brand for the new generation of business executives, entrepreneurs and leisure travellers by Emaar Hospitality Group, has signed a management agreement with Aldar Properties, Abu Dhabi’s leading listed property development, investment and management company, to operate a hotel within the developer’s master-planned community on Reem Island.

The hotel and serviced residences are part of a multi-faceted four-tower development overlooking the Arabian Sea. The two Vida Beach Reem Island Abu Dhabi towers feature 262 spacious guestrooms and suites in addition to 192 serviced residences for short or extended stay and a range of world-class amenities including speciality restaurants, business centres, conference venues and wellness retreats, details of which will be announced in due course. The development also includes 329 marina residences spread across two towers. Construction will commence this year.

Envisaged as an upscale urban lifestyle resort set in a spectacular location, Vida Beach Reem Island Abu Dhabi and Vida Beach Residences Reem Island Abu Dhabi will be near a premium retail destination with a choice of dining and leisure options adding to the convenience of residents and guests. Located approximately 30 km from Abu Dhabi International Airport and 3 km from the city centre, the hotel is expected to be operational by 2020.

Jassem Saleh Busaibe, Chief Asset Management Officer, Aldar Properties, said: “We are delighted to partner with Emaar Hospitality Group in bringing Vida Hotels and Resorts to Abu Dhabi. This new project will add significantly to the character of Reem Island, and will be like nothing currently in existence in the city. This project not only falls within our destination development strategy, but will also add significantly to our asset management business. This agreement will really help to strengthen our master planned community on Reem Island, adding market leading amenities from which both residents and visitors alike will benefit.”

Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: “The management contract to operate Vida Beach Reem Island Abu Dhabi is a significant milestone for Vida Hotels and Resorts, our contemporary upscale lifestyle brand that has defined its unique niche in the region’s hospitality sector. To be associated with such a prestigious development by Aldar Properties serves as a strong testament to the differentials that Vida Hotels and Resorts brings to the industry with its focus on creating smart urban hubs for a discerning clientele.”

He added: “The expansion to Abu Dhabi further highlights our strong competencies in undertaking mixed-use projects and delivering outstanding service. We will continue to explore growth opportunities in the UAE and beyond by delivering an exceptional hospitality experience focused on delivering warmth, simplicity and youthful vitality.”

Launched in 2013, Vida Hotels and Resorts operates hotels such as Vida Downtown in Dubai. Positioned as a lively and vibrant hub where inspiring minds can create, connect and come alive, its hotels are a stimulating environment where style meets convenience and interactivity. Additionally, Vida Hotels and Resorts has signed management contracts to operate hotels and serviced residences in Dubai, Bahrain and Saudi Arabia.

Emaar Hospitality Group, which marks its tenth year in operation, now has 26 upcoming projects.Showcases its portfolio of 10 operational hotels and three serviced residences, and other new properties at the premier travel, tourism and hospitality event.
Emaar Hospitality Group, the hospitality and leisure business of Emaar Properties, today unveiled six new hotel projects as part of its regional and international expansion plans, at the Arabian Travel Market (ATM) 2017.

The new hotels and serviced residences in Dubai, Abu Dhabi and Egypt add to a portfolio of upcoming properties under the three hotel brands of Emaar Hospitality Group – the premium luxury Address Hotels + Resorts, the upscale lifestyle Vida Hotels and Resorts, and the contemporary midscale Rove Hotels.

With 10 operational hotels and three serviced residences already, Emaar Hospitality Group now has a pipeline of 26 upcoming projects, a testament to the home-grown competencies of the Group and its expansion strategy to operate hotels in key locations in high-growth markets.

Announcing the new projects at a press conference in Dubai, Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said the Group’s expansion is underpinned by a commitment to deliver superior guest experiences through distinctively branded properties in key markets globally.

“We are marking our tenth decade of operation this year, and in such a short span of time, we have established our reputation as a home-grown Dubai hospitality group with a fast-growing regional and international footprint. The upcoming properties highlight our competencies as a hotel and serviced residences operator, committed to delivering guest-centric lifestyle experiences.

“We have recorded a positive growth year in 2016 and continue to build on the success, with the launch of new properties including Address Boulevard and three Rove Hotels in a span of just nine months, all in Dubai. This demonstrates our focus on not only serving the luxury hospitality market of the city but also to create distinctive brand experiences that appeal to the new millennials and next generation of travellers,” added Harnisch.

Emaar Hospitality Group’s track-record – with average daily rates and occupancy levels higher than industry average – reflects the strong growth of Dubai’s tourism and hospitality sector, said Harnisch. “The Dubai Tourism Vision and Expo 2020 Dubai are strong drivers of growth for the industry, and we will continue to drive our expansion and create a truly world-class infrastructure for visitors to Dubai.”

New projects in Dubai, Abu Dhabi and Egypt

Emaar Hospitality Group’s new projects include Address Dubai Creek Harbour and Address Residences Dubai Creek Harbour in Dubai, which will serve as a vibrant hospitality and leisure hub within Dubai Creek Harbour, the 6 sq km mega-development anchored by the iconic new Tower, designed by Santiago Calatrava. The project opens to spectacular views of the waterfront and the Downtown Dubai skyline.

Also under Address Hotels + Resorts are the new Address Marassi Beach Resort and Address Residences Marassi Beach Resort, which are part of the beachfront Marassi master-planned development by Emaar Misr in Egypt. Emaar Hospitality Group has already signed a management contract to operate Address Marassi Golf Resort + Spa in the same master-development. These add to the upcoming projects of Address Hotels + Resorts in Dubai, Fujairah, Bahrain and Turkey.

Four new projects will be operated under the Vida Hotels and Resorts brand. These include the Vida Dubai Creek Harbour, Vida Dubai Marina and Vida Residences Dubai Marina. Further, Vida Hotels and Resorts marks its expansion to Abu Dhabi with the management contract to operate Vida Beach Reem Island Abu Dhabi and Vida Residences Beach Reem Island Abu Dhabi, both for Aldar Properties.

Having already expanded with hotel management contracts in Saudi Arabia and Bahrain, Vida Hotels and Resorts is further strengthening its international portfolio with Vida Marassi Marina and Vida Residences Marassi Marina in Egypt.

Emaar Hospitality Group plans to expand its footprint to other high-growth markets as well as gateway cities such as India and China, and other global gateway cities for the group.

Upcoming properties in Dubai

“While we are focused on international markets, we are also growing our footprint in the UAE to meet the burgeoning demand for hotel rooms – in the luxury, upscale and midscale segments,” said Harnisch.

This is reflected in the recent opening of Address Boulevard, the first city lifestyle resort under the portfolio of Address Hotels + Resorts, and three Rove Hotels – Rove Downtown, Rove City Centre and Rove Healthcare City. The Group is on course to open Rove Trade Centre shortly as well as drive the roll-out of six more hotels in Dubai Marina and Dubai Parks and Resorts, among others.

The current portfolio of hotels by Emaar Hospitality Group in Dubai includes Address Boulevard, Address Dubai Mall, Address Montgomerie, Address Dubai Marina, Palace Downtown, Vida Downtown, Manzil Downtown, Rove Downtown, Rove City Centre and Rove Healthcare City.

“An award-winning hospitality and leisure provider, our commitment is to surpass guest expectations. In addition to expanding our portfolio, we are driving the digital transformation of our services to create added value for our guests. Our projects are showcased at ATM 2017 and we look forward to strengthening our partnerships at this premier event, and to highlight our focus on doubling our portfolio by 2020,” concluded Harnisch.

Seven Directors of the Board elected by the General Assembly
The second Annual General Meeting (AGM) of Emaar Malls (DFM: EMAARMALLS), the shopping malls and retail business majority-owned by Emaar Properties, today approved a proposal by the Board of Directors to distribute 10 per cent of the share capital, equivalent to AED 1.301 billion (US$ 354 mn), as cash dividend to the shareholders.

The assembly also elected a Board of Directors comprising seven members: Mr. Mohamed Alabbar, Mr. Ahmad Al Matrooshi, Mr. Abdulrahman Al Hareb, Mr. Abdulla Belyoahah, Mr. Helal Saeed Almarri, Mr. Mohamed Al Hussaini, and Mr. Ali Ibrahim Mohamed Ismail. A special resolution was passed by the AGM approving the change in number of Board members from nine to seven.

The AGM also approved the report of the Board of Directors on the activities and financial position of the company as well as the auditor’s report and the company’s balance sheet for the fiscal year ending December 31, 2016. Ernst & Young was chosen as the auditor for 2017.

Addressing the shareholders, Mohamed Alabbar, Chairman of Emaar Malls and Emaar Properties, said the success of Emaar Malls is led by the UAE’s robust growth and the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, to establish the nation as a smart hub for trade and commerce.

“We are driving our growth with our focus on delivering enhanced retail experiences for our customers. We are investing in new and advanced technologies that will create all-encompassing experiences for our customers and contributing to sustained value for our shareholders.”

He added: “We will strengthen our malls assets with the expansion of The Dubai Mall and the development of retail districts in Dubai Hills Estate and Dubai Creek Harbour, which are designed for the new generation of tech-savvy, trend-conscious customers.”

Emaar Malls recorded a net profit of AED 1.874 billion (US$ 510 mn) and revenue of AED 3.227 billion (US$ 879 mn) in 2016. The shopping malls assets of Emaar Malls – The Dubai Mall, Dubai Marina Mall, Souk Al Bahar, Gold & Diamond Park and the community shopping centres – welcomed 125 million visitors during 2016, with gross leasable area (GLA) occupancy levels averaging at 96 per cent.

With a GLA of about 6 million sq ft in Dubai, Emaar Malls is expanding The Dubai Mall’s Fashion Avenue by another 1 million sq ft built-up area. New retail and leisure opportunities are being created for retailers and customers with the Boulevard, Fountain Views and Zabeel expansions of The Dubai Mall.

Emaar Malls is also developing dedicated retail precincts in Dubai Creek Harbour and Dubai Hills Estate. Several community mall projects are also being planned to serve Emaar’s integrated lifestyle developments.

Shareholders of Emaar Malls are requested to update their contact details and addresses with the Dubai Financial Market (DFM) to make sure the dividends are received appropriately, as the payment will be made through DFM.

Focus on added value creation for shareholders and strengthening customer service

Dubai, UAE; April 17, 2017: The 19th Annual General Meeting (AGM) of Emaar Properties PJSC today declared a cash dividend of 15 per cent of the share capital, equivalent to AED 1.074 billion (US$ 292 million), for distribution to the company’s shareholders.

The AGM also approved the report of the Board of Directors on the activities and financial position of Emaar, the Auditor’s report, and balance sheet for 2016. Ernst and Young was appointed as the auditor for 2017. The assembly also approved the Employees Incentive Scheme.

Mohamed Alabbar, Chairman of Emaar Properties, said that Emaar has created sustained value for shareholders through its competencies premium real estate, malls and hospitality. “The leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, inspires us to push our boundaries and expand our operations with the goal of creating added value for our stakeholders.”

He added: “Our ambition is to further strengthen customer loyalty and enhance our brand value. We will achieve this with our absolute focus on being a customer-centric organisation. We will also strengthen our financial performance by maintaining a robust balance sheet. Across all our businesses, we focus on bringing high-calibre professionals while also shaping the next generation of young future leaders. Our new growth approach is led by the digital transformation of our operations, which will transform our company and ensure that we are future-ready.”

In 2016, Emaar recorded net profit of AED 5.233 billion (US$ 1.425 billion), and revenues of AED 15.540 billion (US$ 4.231 billion). Recurring revenues from Emaar’s shopping malls, hospitality, entertainment and leisure businesses was AED 5.976 billion (US$ 1.627 billion), 38 per cent of the total Group revenue. Emaar’s international operations reported revenue of AED 2.665 billion (US$ 726 million), 17 per cent of the total Group revenue.

The performance of Emaar’s real estate sales in Dubai recorded notable growth during 2016 at AED 14.4 billion (US$ 3.92 billion). Sales across various international markets in 2016 were valued at AED 3.9 billion (US$ 1.1 billion). The Group now has a backlog of AED 42.977 billion (US$ 11.701 billion) to be recognised in the next few years.

Emaar also strengthened its landbank, notably in Dubai, without capital investment through joint ventures and strategic partnerships. The company’s land bank in the UAE now stands at over 24 million sq m taking its total land bank across all markets to over 190 million sq m.

Robust growth of malls and hospitality

Emaar Malls (DFM: EMAARMALLS), the shopping malls & retail business majority-owned by Emaar Properties, recorded a net profit of AED 1.874 billion (US$ 510 million) and revenue of AED 3.227 billion (US$ 879 million) in 2016.

The shopping malls assets of Emaar Malls together welcomed 125 million visitors during 2016. The Dubai Mall continues to be the world’s most visited retail and leisure destination, having welcomed 80 million visitors per annum for the past three consecutive years.

The hospitality & leisure, commercial leasing and entertainment business of Emaar recorded revenues of AED 2.749 billion (US$ 748 million) in 2016. Average occupancy of hotels under Emaar Hospitality Group in Dubai was 85 per cent, higher than the industry average.

Emaar’s growth has been led by an overall improvement in productivity in all performance indicators. The company has introduced a new procurement approach that generates savings. Customer service satisfaction levels have also increased across all operations – real estate, malls, hospitality and entertainment.

Emaar is now developing The Tower in Dubai Creek Harbour, billed to be one of the fascinating attractions in the world. Emaar is also strengthening Dubai’s retail sector through new retail precincts in Dubai Creek Harbour and Dubai Hills Estate. Another smart development for the future is Emaar South in Dubai South, a next-generation lifestyle destination in the new aviation and logistics hub of the city, located near the venue of Expo 2020 Dubai.

Focus on added value creation for shareholders and strengthening customer service

Dubai, UAE; April 17, 2017: The 19th Annual General Meeting (AGM) of Emaar Properties PJSC today declared a cash dividend of 15 per cent of the share capital, equivalent to AED 1.074 billion (US$ 292 million), for distribution to the company’s shareholders.

The AGM also approved the report of the Board of Directors on the activities and financial position of Emaar, the Auditor’s report, and balance sheet for 2016. Ernst and Young was appointed as the auditor for 2017. The assembly also approved the Employees Incentive Scheme.

Mohamed Alabbar, Chairman of Emaar Properties, said that Emaar has created sustained value for shareholders through its competencies premium real estate, malls and hospitality. “The leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, inspires us to push our boundaries and expand our operations with the goal of creating added value for our stakeholders.”

He added: “Our ambition is to further strengthen customer loyalty and enhance our brand value. We will achieve this with our absolute focus on being a customer-centric organisation. We will also strengthen our financial performance by maintaining a robust balance sheet. Across all our businesses, we focus on bringing high-calibre professionals while also shaping the next generation of young future leaders. Our new growth approach is led by the digital transformation of our operations, which will transform our company and ensure that we are future-ready.”

In 2016, Emaar recorded net profit of AED 5.233 billion (US$ 1.425 billion), and revenues of AED 15.540 billion (US$ 4.231 billion). Recurring revenues from Emaar’s shopping malls, hospitality, entertainment and leisure businesses was AED 5.976 billion (US$ 1.627 billion), 38 per cent of the total Group revenue. Emaar’s international operations reported revenue of AED 2.665 billion (US$ 726 million), 17 per cent of the total Group revenue.

The performance of Emaar’s real estate sales in Dubai recorded notable growth during 2016 at AED 14.4 billion (US$ 3.92 billion). Sales across various international markets in 2016 were valued at AED 3.9 billion (US$ 1.1 billion). The Group now has a backlog of AED 42.977 billion (US$ 11.701 billion) to be recognised in the next few years.

Emaar also strengthened its landbank, notably in Dubai, without capital investment through joint ventures and strategic partnerships. The company’s land bank in the UAE now stands at over 24 million sq m taking its total land bank across all markets to over 190 million sq m.

Robust growth of malls and hospitality

Emaar Malls (DFM: EMAARMALLS), the shopping malls & retail business majority-owned by Emaar Properties, recorded a net profit of AED 1.874 billion (US$ 510 million) and revenue of AED 3.227 billion (US$ 879 million) in 2016.

The shopping malls assets of Emaar Malls together welcomed 125 million visitors during 2016. The Dubai Mall continues to be the world’s most visited retail and leisure destination, having welcomed 80 million visitors per annum for the past three consecutive years.

The hospitality & leisure, commercial leasing and entertainment business of Emaar recorded revenues of AED 2.749 billion (US$ 748 million) in 2016. Average occupancy of hotels under Emaar Hospitality Group in Dubai was 85 per cent, higher than the industry average.

Emaar’s growth has been led by an overall improvement in productivity in all performance indicators. The company has introduced a new procurement approach that generates savings. Customer service satisfaction levels have also increased across all operations – real estate, malls, hospitality and entertainment.

Emaar is now developing The Tower in Dubai Creek Harbour, billed to be one of the fascinating attractions in the world. Emaar is also strengthening Dubai’s retail sector through new retail precincts in Dubai Creek Harbour and Dubai Hills Estate. Another smart development for the future is Emaar South in Dubai South, a next-generation lifestyle destination in the new aviation and logistics hub of the city, located near the venue of Expo 2020 Dubai.

Grand Drive at The Dubai Mall is now home to a brand-new pop-up F&B delight!

Dubbed ‘Grand Square’, the tasty hub, located at the main entrance to The Dubai Mall, is a series of upcycled shipping containers, offering some of the mall’s tastiest treats.

Open every day from 8am until midnight, flavour-seekers can visit these great outlets, giving you a taste of just some of the 200+ food and beverage outlets available within The Dubai Mall:

-Hum Yum, serving local Emirati cuisine

-Yuki No Hana, with show-stopping Japanese sweet treats

-It’s a Grind, café with fresh coffee and hot pancakes, crepes and waffles

-Jamba Juice, serving up fresh juices and healthy snacks

-Häagen-Dazs, for a delicious ice-cream snack

This unique new offering is sure to pop up on an Instagram feed near you, so head down and grab a pre-shopping treat!

For more information, visit www.thedubaimall.com or call 800 DUBAI MALL (800 38224 6255).

What: ‘Grand Square’ at The Dubai Mall

Time: Open daily from 8am until midnight

Venue: Grand Drive, The Dubai Mall

Iconic tower set in the heart of 6 sq km Dubai Creek Harbour defines a brand-new skyline for the nation and adds to its civic prideMore than 145 barrette piles used as foundation for The Tower at Dubai Creek HarbourAt 36,000 tonnes, the test load is the maximum carried on a single pile to date underlining strength and durability of the foundation
The Tower at Dubai Creek Harbour is all set to rise. Emaar Properties, the developer of Dubai Creek Harbour, a joint venture with Dubai Holding, today announced the completion of the pile foundations for the global icon.

In the coming days, the first structural facets of The Tower will be visible with several dedicated teams already on-site to accelerate the development work of The Tower at Dubai Creek Harbour, only ten minutes from the Dubai International Airport.

Emaar has set a new world-first with the foundation work for The Tower at Dubai Creek Harbour. The pile was tested to a load of over 36,000 tonnes – the maximum carried by a single foundation pile to date – and a statement on its strength and durability. More than 145 barrette piles have been used to form the foundation for The Tower at Dubai Creek Harbour, designed by Spanish-Swiss architect Santiago Calatrava Valls.

With its perfect combination of super-strong foundation, The Tower at Dubai Creek will leverage the latest advances in construction and engineering for its on-schedule completion, when it will open doors to the world to several observation decks that offer 360 degree views of the city and beyond. Among The Tower’s features are The Pinnacle Room and VIP Observation Garden Decks that recreate the splendour of the ‘Hanging Gardens of Babylon,’ one of the Seven Wonders of the Ancient World.

The 6 sq km Dubai Creek Harbour sits by the Dubai Creek, overlooks the Downtown Dubai skyline and is near the Ras Al Khor Wildlife Sanctuary, a biologically diverse wetland reserve and home to over 67 species of water birds, protected under the UNESCO Ramsar Convention. The Tower is also linked to a Retail District, one of the largest in the world.

The Tower adds incredible economic value to Dubai Creek Harbour where Emaar has unveiled exceptional residential projects including Creek Gate, Harbour Gate, The Cove, Dubai Creek Residences, Creekside 18, Harbour Views and Creek Horizon homes. All have gained strong investor interest from the region and international markets.

• Architectural influence draws on nautical references with most homes opening to spell-binding views of Dubai Marina and the Arabian Gulf, and steps from the Dubai Marina Mall

• One to four-bedroom apartments with elegant interiors and spacious balconies

Defining a new lifestyle choice in Dubai Marina, one of the largest waterfront developments, global developer Emaar Properties is unveiling an exceptional collection of branded residences that overlook the shimmering waters of the Arabian Gulf.

Vida Residences Dubai Marina brings a unique value proposition for customers with its exotic location in Dubai Marina and elegant Miami-style. As part of the Vida Dubai Marina Hotel, residences and Yacht Club, they will have within reach an assortment of lifestyle amenities and marine pursuits.

The residences share a range of amenities with the Vida Hotel, an upscale, contemporary hotel brand that brings a trendy and chic boutique-style approach and delivers stimulating environments for the new generation of business executives, entrepreneurs and leisure travellers.

Residents are in close proximity to Dubai Marina Mall with an assortment of outlets and leisure attractions. They are also in walking distance to the Dubai Metro and the Dubai Tram, and in direct access of Sheikh Zayed Road. In addition to beachfront attractions, residents are only a few steps away from Pier 7 Dubai Marina, which offers seven exciting culinary choices.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “Vida Residences Dubai Marina offers a distinctive lifestyle choice for residents who prefer waterfront living in a central location. With its focus on the nautical heritage of Dubai Marina, the homes are ideally suited as first homes for long-stays or as a holiday home, thus appealing to both UAE-based and international investors. Dubai Marina is one of the vibrant lifestyle destinations in the city and our new residences bring exceptional value for customers.”

Located in levels 14 to 56 to maximise views, Vida Residences Dubai Marina has only 360 one to four-bedroom apartments that take inspiration from Dubai Marina’s nautical legacy. The architecture is defined by simple, clean, geometric lines, with breeze blocks that allow for the play of light and shadow throughout the interior space. Timber paneling reminiscent of decking and precise metal detailing is an additional nautical reference.

Pastel coloured buildings, beach huts, vintage cars and Miami sunsets are the inspiration behind the calming colour palette offset with clean, fresh and neutral hard finishes. Lush vegetation is an important aspect of the interior referencing Miami’s tropical climate. Inside and outside spaces merge to create a harmonious environment. A comfortable and spacious lobby gives a warm welcome to guests. Benefitting from double height volume the lobby has a sense of verticality enhanced by warm oak timber wall planks.

All apartments have spacious balconies with stunning marina views. The homes assure a comfortable and relaxed feel with a pastel mint colour scheme, and contrasting patterned fabrics. Upholsteries are natural for a comfortable beachy look. Playful artwork in accent pastel colours add to the Miami touch.

Sales open on March 15, 2017. Customers can visit Emaar Sales Centre at Downtown Dubai, Dubai Hills Estate Sales Centre or Dubai Creek Harbour Sales Centre or the sales centre in Abu Dhabi on the ground floor of Al Nahda Tower. For more information, call 800 36227(UAE) or +9714 3661688 (International); or email: Sales_Enquiry@emaar.ae. Also, visit the online sales centre at www.emaar.com

Emaar offers long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, at www.emaar.com. More information on the project is also available through the new ‘Online Sales Centre’ feature on Emaar’s e-Services App that can be downloaded on iPads and iPhones.

• A luxury, 72-storey curvilinear tower of sheer elegance housing a city lifestyle resort and serviced residences managed by Address Hotels + Resorts

• Located in the heart of Downtown Dubai within walking distance of Burj Khalifa, The Dubai Mall, Souk Al Bahar, The Dubai Fountain and Dubai Opera

• Adjacent to Sheikh Zayed Road and near Dubai International Financial Centre and Dubai International Convention Centre

• 196 rooms and suites and 532 serviced residences with views of The Dubai Fountain, Burj Khalifa, Downtown Dubai and the Arabian Sea

• An air-conditioned travellator connects the Address Boulevard to Burj Khalifa, The Dubai Mall and The Dubai Mall Metro Station

Address Hotels + Resorts, the premium luxury hotel brand of Emaar Hospitality Group, today unveiled its new city lifestyle resort, Address Boulevard. It adds to Emaar Hospitality Group’s impressive and growing portfolio of luxury hospitality venues that have redefined the hotel industry and set new benchmarks in service standards.

Address Boulevard has 196 spacious rooms including 116 spacious Deluxe Rooms, 44 Deluxe Club Rooms, 28 One-Bedroom Suites, seven Two-Bedroom Suites and a luxurious Presidential Suite offering spectacular views of The Dubai Fountain and Burj Khalifa. In addition, there are 532 serviced apartments including duplexes and two penthouses, with short-term guests at the residences also guaranteed access to the hotel’s facilities.

Chris Newman, Chief Operating Officer of Emaar Hospitality Group, said: “Address Boulevard is another statement on the ambition of Emaar Hospitality Group to set new industry standards. A celebration of the hospitality excellence that we have brought to Dubai, it is uniquely positioned as a city lifestyle resort – which integrates all the romantic charm of a resort with the convenience, amenities and appeal of a city hotel. Address Boulevard is exceptional in all its facets – from the architecture to the interiors, the unobstructed views of iconic attractions, and our uncompromising approach to superior guest service.”

With its inspiring art-deco architecture, design and décor, Address Boulevard offers a unique experience for guests and builds on the strong credentials of Address Hotels + Resorts in managing mixed-use luxury hotels and serviced residences.

The new destination is inspired by classic European finesse underlined with contemporary understated luxury. A core theme of the hotel is the notion of timeless elegance. The interiors are influenced by the era of luxurious travel while exquisite craftsmanship is evident in public areas giving the property the feel of being surrounded by someone’s private art collection making family and business guests feel perfectly at home.

Appealing to leisure and business travellers, Address Boulevard enjoys an exclusive city location that is perfect for overseas visitors who yearn to be in close proximity to retail and leisure attractions. Within walking distance of The Dubai Mall, the world’s largest retail and entertainment destination, the hotel is also on the vibrant Mohammed bin Rashid Boulevard, offering an extensive choice of specialty food and beverage concepts, ideal for families and young visitors.

It is also in close to Dubai Opera, the recently opened multi-format performing arts venue in Downtown Dubai, assuring guests of cultural experiences like never before. Other attractions that are in walking distance for guests include Reel Cinemas at The Dubai Mall, Dubai Aquarium & Underwater Zoo, SEGA Republic, the largest of its kind indoor theme park in the region, and KidZania®, a dedicated children’s city.

Business guests have the convenience of being located near the Dubai International Financial Centre and Dubai International Convention Centre. The property can be effortlessly accessed from Sheikh Zayed Road and via the Dubai Metro. An air-conditioned travellator connects the Address Boulevard to Burj Khalifa/The Dubai Mall Metro Station and The Dubai Mall.

Mr Newman added: “While the location and amenities will be a key draw for visitors from across the globe, the value proposition and lifestyle choices offered by Address Boulevard ensure its credentials as a first-choice for discerning guests. The breathtaking view from the hotel and serviced residences, and the extensive choice of leisure and wellness pursuits differentiates it in the market.”

Art

One of the distinguishing features of the property is the incredible art installations that define the hotel’s interiors. A total of 48 artists and 251 pieces of art have contributed to delivering a remarkable set of works for visitors to enjoy. A specialist art consultancy commissioned a number of internationally-acclaimed, established and emerging artists to produce and install a wide-range of outstanding art pieces including aesthetically-mesmerising ceramic shapes, fascinating 3D maps of Dubai, a large sculpture titled ‘wings’, intriguing acrylic on mylar, silver leaf craft methods and a 46-piece bespoke collection of chandeliers inspired by diamonds and pearls and themed The Spirit of Timeless Luxury giving the venue the status of an art exhibition in a public space.

Rich Amenities

Among the differentiating features of Address Boulevard are the rich lifestyle amenities – especially in promoting wellness. The Spa at Address, set on a dedicated floor over an area of 700 sq metres, provides guests with luxurious therapies and skin care treatments. Guests can also revel in a spa pool, 10 dedicated single treatment rooms, one couple’s treatment suite and a private vitality pool. Other amenities include relaxation lounges, treatments and detoxifying packages and a modern fitness centre with multifunctional exercise facilities, along with locker rooms for men and women. There are three outdoor swimming pools including a family pool with slides, waterfall and children’s splash pad as well as an adult pool designed for visitors to the spa.

Adding to the convenience of families, the hotel has a Qix kids club, which is an exclusively designed centre that provides a holistic nurturing experience for children aged 3 to 12. Activities range from arts and crafts, games, storytelling, yoga and dynamic exercises. The outlets are operated by a team of youth experts who specialise in educational and participative engagement.

Dining choices

The signature dining space, The Restaurant at Address, simulates the experience of a luxurious European apartment of a well-travelled family in the 1920s providing classic dishes, and great food in sublime surroundings. A part of all properties under the portfolio of Address Hotels + Resorts, The Restaurant offers culinary delights and innovative beverages anytime of the day in a warm, cozy residential-styled venue with a variety of different rooms – including a Kitchen, Lounge, Living Room, and Library as popular meeting spots ideal for socialising or meetings. A stylish, considered and contemporary venue, the menu and the modular spaces have been designed to bring people together through the act of sharing, with the venue designed to create intimacy and tailored experiences through unique dining choices. Perfect for down time, the Reading Room resembles a library with wall to wall book shelves holding books on art, food, architecture, design and culture. Guests can enjoy a wide repertoire of beverages at The Library, Game Room or Music Room.

Events venues

The conference and meeting facilities at Address Boulevard are unrivalled in luxury and technology giving visitors flexibility to carry out their business or leisure activities. Creatively conceptualised spaces, offering interiors and services that influence a proactive and inspiring environment, are perfect for high-level meetings and events. From a multi-function room that can seat 80 people to intimate meeting rooms and a state-of-the-art Boardroom, Address Boulevard offers diverse choices that meet the requirements of business event planners and guests planning special events.

Address Hotels + Resorts has also marked its entry into international markets through three hotels and four serviced residences in Turkey, Bahrain and Egypt.

Through its three hotel brands – Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels – Emaar Hospitality Group today operates ten hotels and three serviced residences in Dubai. The company has a strong roster of 18 upcoming hotels and 16 serviced residences in the UAE – in Dubai and Fujairah – as well as in international markets including Egypt, Bahrain, Turkey and Saudi Arabia.

For more details, please visit: addresshotels.com

Emaar Properties joined the leadership and people of the UAE to express its warm felicitations to Kuwait on the occasion of the country’s National Day with the iconic Burj Khalifa draped in the colours of Kuwait’s National Flag.

The celebrations on February 24 and 25, the Kuwait National Day, will witness the 828 metres (2,716.5 ft) Burj Khalifa illuminated using Kuwait’s National Flag colours in a strong demonstration of solidarity and warmth with the leadership and people of Kuwait. The illuminated displays will be held every 30 minutes from 7.45 to 11.45pm.

Burj Khalifa features At the Top, Burj Khalifa SKY, at 555 metres (1821 ft) high, which holds the Guinness World Record for the Highest Observation Deck. The tour also includes a stop-over at Level 125 that serves as a tribute to Arab arts and culture. Visitors can also tour At the Top, Burj Khalifa on Level 124.

• What: Kuwait National Day celebration

• Where: Burj Khalifa, Downtown Dubai

• When: Spectacular illumination every 30 minutes from 7.45 to 11.45pm

For more information, please visit: www.burjkhalifa.ae