Category: Business Segments

Emaar Properties, the global developer, today announced the successful completion of advanced wind tunnel tests to confirm the structural strength and durability of the iconic new tower in Dubai Creek Harbour, which will define a brand-new skyline for the city.

This marks another milestone in the development of The Tower at Dubai Creek Harbour, designed by Spanish-Swiss architect Santiago Calatrava, and located in the heart of the 6 sq km master-planned community set by the historic Dubai Creek and only 10 minutes from the Dubai International Airport.

The smart city of the future is also next-door to the Ras Al Khor Wildlife Sanctuary, protected under the UNESCO Ramsar Convention and home to over 67 species of water birds, thus defining a unique residential destination that offers unprecedented and long-term value.

Leveraging its unmatched expertise in high-rise development, Emaar Properties had commissioned a comprehensive array of never-before wind tunnel tests for The Tower at Dubai Creek Harbour, which will feature world-class observation decks, luxury accommodation and retail attractions. With wind being a major challenge in the development of high-rises, especially at very high altitudes, these tests are crucial in defining the final height and design aspects.

The successful completion of the wind tunnel tests as well as a comprehensive range of seismic and local climate studies lends further momentum to The Tower’s development to the highest standards of quality and safety.

Mohamed Alabbar, Chairman of Emaar Properties, said: “An ambitious project on a never-before scale and design, The Tower at Dubai Creek Harbour demands high-precision engineering across all its facets. As a significant value addition to Dubai Creek Harbour, the tower is billed to attract visitors from across the world, and will serve as a beacon of hope and positivity for the city and the region. Pushing the boundaries in high-rise engineering even further, The Tower’s wind tunnel tests are an industry-first of sorts, underlining our commitment to uphold the highest standards of safety.”

Santiago Calatrava Valls said: “From the materials selection to the technology used, every aspect of The Tower has been designed and developed according to the strictest international safety standards. The wind tunnel tests were an important component in the structural design stage, and we have deployed innovative engineering techniques to confirm the strength of the new icon.”

For the wind tunnel testing of The Tower at Dubai Creek Harbour, up to 12 different analysis and testing methods were used to ensure that all possible cases are considered, guaranteeing the maximum quality and safety of the structure.

These tests are made for the entirety of the project with a full scaled model, and also on different sections of the project to double-check the behaviour of the building and the wind around it. Since the structure is anchored to the ground with robust cables, some of these tests are innovative and were developed for the first time in this field. Two independent and leading agencies in the world undertake the wind tunnel testing.

Additionally, the rigorous wind climate study of the area covered measurements at different heights including data provided by the weather stations. Different seismic studies were also considered and applied specifically to local ground conditions. To guarantee the maximum safety and stability of the building, the design of The Tower also includes multiple damper systems and shock absorption systems, located at different points and heights.

Offering unprecedented experiences for 360 degree views of the city and beyond, The Tower will feature The Pinnacle Room opening to grand views of the sky, and VIP Observation Garden Decks that recreate the splendour of the ‘Hanging Gardens of Babylon,’ one of the Seven Wonders of the Ancient World. Fully glazed rotating balconies extend outward, rotating outside the skin of the tower. The Tower will be in close proximity to a Retail District, one of the largest in the world.

Emaar has unveiled high-end residences in Dubai Creek Harbour including Dubai Creek Residences, Creekside 18, and Harbour Views homes in The Island District, a vibrant lifestyle hub. All homes open to spectacular views. A bustling 4.5 km Creek Boardwalk envelopes the development’s Island District, assuring residents unbeatable lifestyle choices. Among the nearby amenities are event spaces, galleries, fascinating water features and a trendy Vida Hotel that all add to the quality of life.

Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties, and Discovery Consumer Products, the licensing arm of Discovery Communications, announced today the next phase of their partnership with the opening of the first-of-its-kind ‘Discovery Channel Shark Week’ exhibit at Dubai Aquarium & Underwater Zoo, in association with OSN, the region’s leading pay-TV network.

An embodiment of television’s longest running must-see summer TV event, this sensational addition to Dubai Aquarium & Underwater Zoo is the world’s first official ‘Discovery Channel Shark Week’ exhibit. The new exhibition brings the iconic TV franchise to life, providing guests glimpses into the fascinating world of sharks through a truly innovative and interactive experience.

Paul Hamilton, General Manager and Curator of Dubai Aquarium & Underwater Zoo, said: “At Dubai Aquarium & Underwater Zoo, we’re passionate about educating the public on these incredible and often misunderstood creatures. The ‘Discovery Channel Shark Week’ exhibit invites visitors into the incredible world of sharks in a truly innovative way that both educates and entertains. The new exhibition is a key facet of our commitment to shark conservation along with our other initiatives such as the shark artificial insemination programme we inaugurated in 2015.”

“Celebrating its 28th anniversary year, Shark Week is arguably one of Discovery Channel’s most iconic and talked-about programme franchises. For years Shark Week has sought to show a different side of these mysterious creatures and educate audiences about their natural behaviours and habitats. Through this latest phase of our partnership with Emaar Entertainment, we can now take this commitment a step further, with the creation of an innovative and interactive exhibition that will bring the entertaining and educational aspects of Shark Week to life for our MENA audiences like never before,” said Amanda Turnbull, VP Country Manager, Discovery Networks MENA.

Located through the second floor entrance to Dubai Aquarium & Underwater Zoo, the first stage of the customer journey takes place in the world’s first interactive digital shark cage. Situated under the hull of a research ship protruding from the wall of the Aquarium, the digital cage was designed exclusively by LG for the exhibit. The exterior of the digital cage features an awe-inspiring scene of Great White sharks circling a cage of pers.

On entering the cage guests will find themselves at the centre of the shark pe, watching as the Great Whites swim around them. Innovative technology allows guests to ‘interact’ with the sharks whilst simultaneously learning about their biology. Stay alert though, from time-to-time the on-screen sharks have a surprise in store for unsuspecting visitors!

The main exhibit is also a world-first, representing a unique and innovative new direction for aquariums. A beautiful hybrid of digital technology and a living aquarium, it consists of a 20 metre aquarium demi-tunnel, with the back wall of the tank formed of LG LED screens. Guests can choose their favourite shark species to swim on the LED background, bringing the heroes of Discovery Channel’s ‘Shark Week’ to life. Information panels are also set at intervals where guests can step off the journey and learn more about the incredible world of the shark.

Naturally the new exhibit sees Dubai Aquarium & Underwater Zoo welcome some exciting new residents to add to its perse aquatic population. Stars of the new ‘Discovery Channel Shark Week’ exhibition include the instantly-recognisable Scalloped Hammerhead Sharks as well as a number of other shark species including Sandbar Whalers, Blacktip Reef Sharks and Bonnethead Sharks. Joining the sharks are Devil Rays, a close relative of the Manta Ray with the eye-catching horns on its head – very few aquariums in the world house this animal.

To complement the launch of the ‘Discovery Channel Shark Week’ exhibit, Discovery Consumer Products and Dubai Aquarium & Underwater Zoo have also joined forces to produce a documentary. Following the construction of the exhibition which includes the transportation of its new inhabitants and detailing the aquarium’s and regions shark conservation projects, guests at Dubai Aquarium & Underwater Zoo will have the opportunity to watch a three-minute version of the film whilst at the exhibition, featuring all the key highlights. The full 60-minute version of the documentary will be aired on Discovery Channel later this year, only on OSN.

Discovery Channel’s ‘Shark Week’ is television’s longest running and most anticipated summer event, and this year it will be making an even bigger splash with all-new compelling and jaw-dropping shark stories and shark technology. From August 28, viewers across the Middle East can learn remarkable new insights into these magnificent creatures, through a number of in-depth documentary specials that will also draw attention to the threats currently facing sharks around the world. Catch all of the gripping action only on Discovery Channel, exclusively on OSN channel 500 and OSN Play.

OSN recently launched two high-definition channels – Discovery Family HD and IDX HD – as part of its exclusive and long-term partnership with Discovery. They join Discovery Channel HD, TLC HD, Discovery Science HD and Animal Planet HD, among others, opening doors for viewers to the marvels of nature and science.

Dubai Aquarium & Underwater Zoo is an integral part of Emaar Entertainment’s perse portfolio of attractions. Located strategically in the heart of The Dubai Mall, Dubai Aquarium is one of the largest indoor aquariums of its kind in the world, with the capacity to hold 10 million litres of water. Dubai Aquarium illuminates the marvels of the ocean floor, showcases one of the most perse collections of aquatic life worldwide and features a 270-degree walkthrough tunnel.

Underwater Zoo, located on Level 2 offers an interactive approach to educating guests of all ages on the ecology and sustainability of marine life. The experience consists of three ecological zones: Rainforest, Coastline and UAE Night Creatures, where a variety of aquatic animals are featured including Penguins, Crocodiles, Piranhas, Giant Spider Crabs, Water Rats, Sea Horses and Sea Jellies.

For further information, visit www.thedubaiaquarium.com or call 04 448 5200.

Emaar Entertainment, the premier provider of entertainment and leisure choices that educate and delight, will continue to inspire the next generation of filmmaking talent in the UAE through the second edition of its annual Future Filmmakers Summer Camp, hosted by Reel Cinemas.

Following on from the success of last year’s initiative, the summer camp will be held from July 24 to August 18 providing an authentic platform for children and teenagers to learn the art and technology of filmmaking by producing their own movies from script to screen.

Professionals from Murdoch University in Dubai will lead the Reel Cinemas Future Filmmakers Summer Camp. The course encompasses 4 – 5 classes per week, and modules include: An Introduction to Filmmaking; Story Creation; Storyboarding, Equipment and Lighting Operation; Directing Tips and Basic Editing Workshops. Nikon will be providing all necessary equipment for the participants as well as the prizes for some categories in addition to Nikon School sessions for the kids on the fundamentals of DSLR operations for film making.

At the end of the course, the short films produced will be evaluated by a distinguished jury and the top films will be screened at a gala ceremony in August. All the young filmmakers will be invited to walk the red carpet at the event, which is to be attended by VIPs and industry professionals, who will also present awards in various categories.

Reel Cinemas Future Filmmakers Summer Camp is also endorsed by Dubai Studio City and Dubai Film & TV Commission who will be sponsoring several talented young filmmakers to take part in the course.

Maitha Al Dossari, Chief Executive Officer of Emaar Entertainment LLC, said: “This year’s Reel Cinemas Future Filmmakers Summer Camp underlines Emaar Entertainment’s commitment to nurturing the talents of the next generation. Today, the UAE is at the forefront of the Arab world in driving the cinema industry with several ambitious initiatives and the nation is increasingly preferred as a favourite location for international film production. With the summer camp, we are encouraging and nurturing strong cinematic ambition among our young people; giving them the practical tools to unleash their creativity.”

Dan Adkins, Academic Director of Murdoch University Dubai and Chief Operating Officer of Global Institute Middle East added “We are happy to provide teachers for the Reel Cinemas Future Filmakers Summer Camp as we believe that children need opportunities to put their creativity to use and to experience the feeling of accomplishment in having produced their own creative work. It is our hope that this experience will spark a passion for the creative arts in the children and lead some of them to careers in the UAE’s rapidly growing creative industries.”

Commenting, Jamal Al Sharif, Chairman of Dubai Film and TV Commission (DFTC) and Managing Director of Dubai Studio City (DSC) said: “This project is a great opportunity for our young talents to learn more about the professional world of filmmaking through first-hand based learning in a creative atmosphere. This initiative promises to be an enjoyable experience for all students taking part and a significant step forward in their filmmaking journeys.”

The course is conducted Sunday to Thursday (timings vary day-to-day). The first three weeks of the film school will be taught at Reel Cinemas, The Dubai Mall; the final part of the course will be conducted at the Murdoch University Dubai campus in Dubai International Academic City.

The Reel Cinemas Summer Camp of Filmmaking is open for children and teenagers aged eight to 18, and is priced at AED 2,000 per participant for the three and a half week programme. The fee covers the course tuition, equipment loan, lunch and invitation to the awards ceremony.

To register for the Summer Camp, visit www.reelcinemasfilmmakers.com or Reel Cinemas box offices at Reel Cinemas, The Dubai Mall or Dubai Marina Mall.

Emaar Properties PJSC will mark the launch of an exclusive collection of elegantly designed homes in Dubai Hills Estate on July 14, 2016.

A green city within the city, the 11 million sq m Dubai Hills Estate is set to welcome its first residents later this year, ensuring that customers into the new mid-rise tower become part of a fully-established neighbourhood.

The first key launch this summer, the newly launched homes offer customers the opportunity to be part of a distinctive community highlighted by a central park, a championship golf course, a world-class mall, two lifestyle hotels, a bustling boulevard with modern cafes and restaurants, and over 45 km of trekking trails.

A joint venture with Meraas Holding, Dubai Hills Estate is effortlessly accessible from Sheikh Zayed Road, and is located at the crossroads of Al Qudra and Sheikh Mohammed bin Zayed Road.

Only 147 residences, comprising 1, 2 and 3-bedroom apartments, are now offered for sale at the new tower in the Acacia at Dubai Hills Estate community. The homes offer panoramic views of the central park or the boulevard.

The lush-green neighbourhood adds to the harmony of living in a development that celebrates an outdoor lifestyle. All homes have high-quality finishes and residents will have access to world-class amenities including a championship golf course and tennis academy.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “We are launching the new mid-rise tower in Dubai Hills Estate, one of the highly sought-after communities just in time to meet the growing interest from international investors who travel to Dubai this summer, and for customers who wish to be part of a vibrant lifestyle neighbourhood.

“Dubai Hills Estate brings a unique value proposition to Dubai serving as a green oasis in the heart of the city, only minutes away from Downtown Dubai and other business centres. Families will be assured of a ‘wellness lifestyle’ at the new residences that also open to spectacular vistas of a central park.”

Marking the first phase of the Mohammed bin Rashid City, Dubai Hills Estate is highlighted by is the harmonious blend of modern lifestyle luxuries with an abundance of choices for active outdoor pursuits.

One of the largest master-planned communities in the city, Dubai Hills Estate will have a total green area of over 2.2 million sq m that includes the golf course, and a central park spreading over an area of about 180,000 sq m. The golf course alone occupies 1.29 million sq m, and overlooks Burj Khalifa and the Downtown Dubai skyline. Surrounding the golf course will be over 4,400 villas and townhouses and some 22,000 apartments.

The mega-development will also have a centrally located mall and community retail areas including a boutique mall for high-end brands, two world-class hotels, schools, tennis and sports centres, and a bustling boulevard of about 7 km with innovative leisure, retail and F&B choices.

Apart from the cycling tracks and walkways, Dubai Hills Estate aims to promote an environmentally sustainable lifestyle with effortless connectivity to public modes of transport including a Dubai Metro link. A dedicated Dubai Hills Rail line will connect residents and visitors to the two international airports in the city.

The new collection of residences will be launched at the Dubai Hills Estate Sales Centre and across Emaar Sales Centres on July 14 from 8:30am. Emaar offers long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, at www.emaar.com.

More information on the project is also available through the new ‘Online Sales Centre’ feature on Emaar’s e-Services App that can be downloaded on iPads and iPhones. For more details on Acacia at Dubai Hills Estate, please contact +9714 366 1688 (International) or 800 36227 (UAE), or email: Sales_Enquiry@emaar.ae.

Over AED 2.375 billion (US$ 646 million) distributed in dividends this year by Emaar and Emaar MallsWith sales backlog of AED 28.3 billion to be recognised in the next 4 to 5 years in the UAE, Emaar has a development pipeline of about 13,000 residential unitsThe Tower at Dubai Creek Harbour, Emaar’s new iconic development, will further catalyse Dubai’s core economic sectors including tourism and retailThe Dubai Mall expansion, new Retail District in Dubai Creek Harbour and ongoing expansion of Emaar Hospitality Group assets drive recurring revenuesEmaar Hospitality Group is expanding its portfolio with 35 new hotels and serviced residences in the UAE and other global markets
Global developer Emaar Properties PJSC (DFM: EMAAR) has been upgraded to Baa3 long-term issuer rating by Moody’s Investor Service with ‘stable’ outlook highlighting its financial strength and ability to create sustained shareholder value through its ongoing projects and assured recurring revenues from its malls and hospitality businesses.

Mohamed Alabbar, Chairman of Emaar Properties, said: “The upgraded ratings underline the strong financial fundamentals of the company and our focus on sustained value creation for our stakeholders. This year, Emaar and Emaar Malls together have distributed over AED 2.375 billion (US$ 646 million) in dividends, defining the significant value that we bring to our shareholders. We are continuing to build on our robust credentials with iconic projects that support the vision of HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President & Prime Minister and Ruler of Dubai, to establish the city as a global hub of business, tourism and leisure.”

He added: “Emaar has recorded significant growth in property sales in our core market of Dubai and other international markets. We have a total backlog in the UAE alone valued at AED 28.3 billion to be recognised over the next four to five years. Having delivered over 40,200 homes already, we have nearly 13,000 residential units in development in the UAE, defining a robust development pipeline. Our land bank of over 195 million sq m in Dubai and international markets supports our growth aspirations.”

He added: “The Dubai Creek Harbour development anchored by the iconic tower, the progress achieved on Dubai Hills Estate, the ongoing expansion of The Dubai Mall, and the opening of Dubai Opera this year – are all strong growth drivers for the company that create long-term value. This upgraded rating is a firm testament to the international investor confidence in our growth strategies and our ability to deliver on our promise.”

In its report, Moody’s stated: “We believe that Emaar’s market leadership position and balance sheet strength – in combination with stable recurring revenues and a sizeable property sales backlog – will support the company’s credit profile during the currently challenging market conditions and as it enters a phase of elevated capex ahead of the Dubai World Expo 2020.”

Among the headline developments of Emaar is The Tower at Dubai Creek Harbour, a new icon that will contribute significantly to the tourism and retail sectors of the city. It will also create outstanding value for the 6 sq km master-planned development similar to the strong value creation by Burj Khalifa for Downtown Dubai and the city as a whole.

Designed by renowned Spanish/Swiss neo-futuristic architect, structural engineer, sculptor and painter Santiago Calatrava Valls, The Tower serves as the vibrant core of Dubai Creek Harbour, which is two times the size of Downtown Dubai and located 10 minutes from the Dubai International Airport. It is billed to be the destination for the world to visit, enjoy and celebrate life, as Dubai prepares to host the Expo 2020.

Welcoming more than 124 million visitors across its malls assets in 2015 and over 31 million visitors during the first quarter of 2016, Emaar is expanding its portfolio with the launch of a dedicated Retail District in Dubai Creek Harbour that will be linked to the new tower that forms the vibrant heart of the development.

Emaar Malls has a gross leasable area of about 6 million sq ft. This is being expanded with the ongoing addition of another 1 million sq ft built-up area at The Dubai Mall’s Fashion Avenue to add another 150 leading international and local brands. These retail sector expansions will offer additional lifestyle choices for the 2.5 billion plus people, especially high net worth individuals, who are only four hours flying distance from Dubai.

Emaar Hospitality Group is also expanding its portfolio with 35 new hotels and serviced residences to open under its three flagship brands – The Address Hotels + Resorts, Vida Hotels and Resorts and Rove Hotels – in Dubai, the UAE and key international markets. In addition to opening of new properties in Dubai, the company has secured new management contracts to operate hotels and serviced residences in Fujairah in the UAE and Saudi Arabia. Emaar has also signed management contracts for upcoming hotels and serviced residences projects in Bahrain, Turkey and Egypt.

Emaar recorded first-quarter (January to March) 2016 net profit of AED 1.205 billion (US$ 328 million), an increase of 17 per cent compared to the same period last year. Led by significant progress in construction of its projects, Emaar’s Q1 2016 revenue was AED 3.529 billion (US$ 961 million), 17 per cent higher than the Q1 2015.

Emaar recorded Q1 2016 revenue of AED 1.974 billion (US$ 537 million) from its property business alone, 32 per cent higher than the same period in 2015. Overall sales value was AED 5.151 billion (US$ 1.402 billion) with the value of sales in Dubai at AED 4.194 billion (US$ 1.142 billion), 70 per cent higher than the first quarter of 2015.Today, Emaar has assets valued at over AED 165.7 billion (US$ 45.1 billion).

Burj Khalifa, the global icon by Emaar Properties, has introduced 12 advanced telescopes at its observation decks on Level 124 and Level 125 that will offer unmatched panoramic views of the city and beyond to visitors.

The newly introduced telescopes feature full HD camera with high zoom and are being introduced in any observatory across the world for the first time. With deep zoom functionality, they offer giga-panoramic views during day or night. With a multi-touch 22 inch high-end ruggedized screen, the views are unmatched with several astonishing new features to be added on shortly.

Six of the new telescopes are stationed on Level 124 as part of the At the Top, Burj Khalifa experience. The other six are on Level 125, a part of the two-phase At the Top, Burj Khalifa SKY journey that takes visitors through Level 125 and Level 148, at the impressive height of 555 metres – which holds the Guinness World Record for the highest observation deck.

Level 125 also features signature Viewfinders enabling them to explore the city in vivid details. ‘Dubai – A Falcon’s Eye View’ that provides visitors the opportunity to experience Dubai from an entirely unique perspective. They can go on a virtual tour across prominent destinations of Dubai, hovering above the city like a falcon.

The use of these advanced telescopes for free for all visitors. They can also experience a brand-new spiral flight that connects Levels 124 and Levels 125.

To book tickets for At the Top, Burj Khalifa and At the Top, Burj Khalifa SKY, log on to: https://tickets.atthetop.ae/atthetop/Step0_BookingInfo.aspx

Tickets can also be purchased from the starting point of the At the Top, Burj Khalifa journey at The Dubai Mall. For more information please call, 800 AT THE TOP (288 438 67) or visit: www.atthetop.ae

Building on its impressive track record of delivering a global and perse array of lifestyle dining options, Emaar Hospitality Group is adding Mexican street food to its repertoire with the upcoming opening of Brickhouse in collaboration with Maximal Concepts, a multi-award winning restaurant group in Asia.

The new restaurant from Hong Kong is located on the Mohammed Bin Rashid Boulevard, adjacent to the boutique lifestyle hotel, Manzil Downtown Dubai, with both indoor seating and an outdoor terrace. Brickhouse promises to deliver vibrancy and community spirit that were key to the success of the original restaurant.

Brickhouse’s philosophy falls back on the fundamentals of what makes food exciting in the first place: great ingredients, sensible and simple preparation cooked by people who really care. The best ingredients will always be in style. With its focus on traditional Mexico City street food, its infectious energy and perfect location make Brickhouse a simple feel-good sanctuary to eat, network or converse with friends, guaranteeing a social as well as a unique dining experience that marks a significant addition to Emaar’s repertoire of lifestyle dining outlets.

Executive Chef Justin Haefler helms the original Brickhouse restaurant. He joined the team from Rick Bayless’ restaurants in California working closely for three years with Bayless, often referred to as one of the greatest Mexican chefs in the US. Brickhouse has been awarded as the ‘Top 5 Concept Restaurant in the World’ by the Manual, ‘Best Restaurant’ by Foodie Magazine and ‘Best Restaurant’ for four consecutive years from 2013 to 2016 by Tatler Magazine.

The venue is unique but uncomplicated, with creative designs that appeal to Dubai’s young and trendy go-getters who value vibrant and artistic surroundings. With an engaging outdoor space, a relaxed atmosphere is created, interfacing with the interior-dining ambience. Brickhouse keeps its walls alive by inviting local street artists to cover them in art, thereby promoting local and international artists.

Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said: “With over 40 restaurants already in our portfolio, launching Brickhouse in Dubai marks a new step in our expansion plans. Our objective is to introduce an eclectic yet exciting concept that combines homemade authentic food that appeals to the city’s passionate food-lovers with a design-focused interior. Brickhouse aims to be a local eatery involved with the community and part of Dubai life and artistic scene. Our outlets are associated with the highest standards in every aspect, where our F&B professionals are highly trained. We are committed to continuing outstanding service through such innovative dining-concepts that underline our strength as a home-grown hospitality company with an increasing international reputation.”

Brickhouse Dubai is set to open shortly and the timing will be weekdays from 12pm until midnight and weekends from 12pm until 1am.

Burj Khalifa has opened doors to its high-end fitness and wellness retreat, The Burj Club, now offering memberships and day passes for non-members, who can access the fitness centres, spa, rooftop pool, lounge and indoor lap pool.

Located next to Burj Khalifa, The Burj Club has defined its reputation as the city’s most exclusive wellness retreat. Earlier open only for invited members, Burj Khalifa is now opening up the facility for more people, led by the strong demand from Dubai residents and visitors.

Ahmad Al Falasi, Executive Director, Group Operations, Emaar Properties, said: “The Burj Club has redefined the wellness and fitness scene of Dubai with its unbeatable combination of a prime location, extraordinary facilities and personalised attention by dedicated trainers. We are now extending access to The Burj Club and guests can indulge in a range of wellness and keep fit activities while enjoying panoramic views of the city including The Dubai Fountain. The tranquil spaces that it offers are a must-visit attraction for all wellness enthusiasts.”

Set over five levels, The Burj Club is a 6,320 square metre facility that includes fitness centres offering optimal workout space and featuring fully customisable state-of-the-art equipment. One level is reserved exclusively for ladies with a modern gymnasium and two fitness studios.

Offering an oasis of seclusion against the backdrop of The Dubai Fountain and Burj Khalifa is The Rooftop Pool and Lounge. Savour tempting cuisine and relish signature beverages with family and friends at The Rooftop. The chic venue offers a Miami-meets-Manhattan vibe with plush cabanas and lounge beds overlooking Burj Khalifa and The Dubai Fountain. Yoga lessons are offered during sunset set to resplendent views.

Another highlight of The Burj Club is the indoor, semi-Olympic size lap pool with dedicated changing facilities, aqua classes and special ladies only aqua morning sessions.

The Spa at The Burj Club is spread over two floors – one level for ladies and gents each – equipped with sauna, steam room and experience showers. The relaxation areas overlook the fascinating vistas of Downtown Dubai and beyond. Expert professionals offer a wide range of relaxing and rejuvenating body treatments, massages and facials.

The Burj Club offers fitness classes for members and non-members in circuit training, KO8 training and aqua aerobics, while swimming lessons are offered for both adults and children.

The Burj Club is a fascinating addition to the world-class lifestyle experiences in Downtown Dubai, the 500-acre mega-development of Emaar, described as ‘The Centre of Now.’