The inaugural Dubai Collections, held at The Annex, Burj Khalifa, once again defined the status of Dubai as a definitive fashion destination and trend-setter.

Hundreds of visitors attended the fashion event that showcased collections from some of the region’s most talented young designers.

Six runway shows, two fashion presentations and six innovative pop-up boutiques were held as part of Dubai Collections. Visitors also had the opportunity to gain insights on how best to raise the profile of the regional designers in the global fashion arena through two lively talks by industry experts.

The Dubai Collections ‘Fashion Gallery’, which charted the designers’ fashion journeys and provided a greater depth of understanding of the story and history behind each brand, was another highlight of the event.

The first day of Dubai Collections saw runway shows by Endemage, Arwa Al Banawi and House of Nomad and a fashion presentation by Mochi, all showcasing their Autumn/Winter 16 collections.

Omani designers Endemage turned to their roots for inspiration for their collection, picking up references from their hometown’s mountains and natural springs by incorporating stronger colours and more intricate embroidery into their now-iconic, flowing silhouettes.

Arwa Al Banawi’s collection, entitled ‘Al Bidaya’ (the beginning) saw the designer reflecting on her heritage, channelling Saudi Arabia’s rich culture and great achievements with a modern take on a traditional ‘bisht’ (cloak) in golden brown, richly embroidered blazers and scarves adorned with Arabic calligraphy, as well as more contemporary pieces.

The House of Nomad design duo looked further afield, taking inspiration for their AW16 designs from last season’s trip to Paris. Parisians and their way of life – always so chic, effortless and enigmatic – are reflected in the label’s pared down, more minimalist silhouettes and autumnal palette of the new collection.

Mochi turned to Africa for inspiration, a part of the world with special significance for the designer as it was location of her wedding. Her AW16 ready-to-wear collection is the perfect representation of day-to-night style, featuring African glass beadwork embroidery – an intriguing and important symbol of tradition in African culture – modernised by placing meaningful symbols on an array of hand printed cotton fabrics.

Friday saw runway shows by Taller Marmo, Dima Ayad and Madiyah Al Sharqi and a fashion presentation from Bouguessa. All four designers were also presenting their AW16 collections.

Taller Marmo’s muse is the Egyptian Queen Cleopatra. The designs mix the mundane with the extraordinary, being both fierce and fabulous. The AW16 collection’s silhouettes are mainly loose tunics, kaftans and ponchos, in dark hues, mixed with metallic threads, fringes and tufts giving the clothes a three-dimensional quality.

Dima Ayad’s AW16 collection is a continued evolution of her love for shapes, structures and unexpected cutaways. Form-fitting dresses made of French lace, and carefully placed sequins, combine to form designs that accentuate the female form in vivacious colours.

For her AW16 collection Madiyah Al Sharqi focuses on her appreciation for beautiful fabrics, sophisticated needlework, and a delicate design aesthetic. This is juxtaposed with hints of a military influence, achieved by the use of shearling, leather and lambskin in contemporary cuts and silhouettes.

For the fashion presentation, Bouguessa sought inspiration from the Dubai skyline, and the mystical hues and lights of its skyscrapers. She introduced a deeper, more intense colour palette and experimented with textures to create designs that are both classic and modern.

In a first for the region, the designers showcased were specially invited to take part by a special committee of fashion industry professionals and leading influencers. The event was also endorsed by Dubai Design & Fashion Council, supporting its mission to nurture the next generation of talent in the region.

To access imagery of designs presented at Dubai Collections please go to:

www.image.net/dubaicollections2016

Emaar Properties honoured the winners of the eighth Emirates Classic Car Festival for an exceptional showcase of classic vehicles, which were evaluated for various parameters including upkeep, value, originality, uniqueness, finishes, and visual aesthetics.

Representatives from Emaar and the Automobile & Touring Club of United Arab Emirates (ATCUAE) were present at the award ceremony, which was held on Saturday, March 26 at Emaar Pavilion, in the presence of Patrick Rollet, president of the Fédération Internationale des Véhicules Anciens (FIVA). Rollet’s attendance of this year’s edition highlights FIVA’s recognition and support of the Emirates Classic Car Festival as the Middle East’s premier showcase of classic cars.

Ahmad Al Matrooshi, Emaar Properties Managing Director, and Mohammed Ben Sulayem, President of ATCUAE, presented the awards to the owners of the winning cars that were driven down the red carpet during the award ceremony.

The winners in the various categories are: The Best in Show Award (1950 Mercedes Benz 170 – Received by Select Nano), The UAE Award (Mohammad Al Tahery for his Mercedes Benz 450 SL), The Dubai Award (Balint Szeoke for his Skoda Felicia), The Emaar Award (Tomini Classics for the Ferrari Dino), European Car Award (Gargash Family for the Mercedes Benz 220S), American Car Award (Khalil Gerges for his Chevrolet Corvette Stingray 1963), British Car Award (General Tariq Al Qimzi for his Ford Consul), Best Open Top Award (Tarek Hasbini for his Mercedes Benz Pagoda), Pre-World War II Award (Sharjah Old Car Museum for the Rolls-Royce), Heritage Car Award (Abdullah Khalid for his Mercedes 300), Best Recreation Award (Porsche Zagato 1958 – Received by Select Nano), Club Merit Award (The UAE Classic Mini Cooper Club), Best Microcar Award (Majid Saleh Al Nimr for his Mini Cooper Rover), Modern Classic Award (Wayne Stewart for his Cadillac Fleetwood Talisman), Classic Truck Award (Tariq Javiad for his late 1960’s Pinzgauer), Custom 4×4 Award (Nostalgia for the Land Rover Minerva), First Public Choice Award (Mr. Hasnain for his Bentley S1 1957), 2nd Public Choice Award (Nostalgia for the Citroen Traction Avant), 3rd Public Choice Award (Mohammed Yusuf for his Mercedes Benz 280SE), Custom Motorcycle Award (Marco Moto for the Street Tracker Royal Enfield 500cc), Classic Motorcycle Award (Tomini Classics for the 1972 Harley Davidson XR750 TT) and Original Motorcycle Award (Hayder Al Ani for his 1952 MV Augusta 125cc TEL).

Winners of the three new categories for the 2016 edition include: Concours Legendary Award (Adel Rajab for his Mercedes Benz 1955 300 SEL Gullwing), Concours D’Elegance Award (TT Custom for the 1957 Desoto Sportsman) and Concours Best Design Award (Tomini Classics for the 1976 Lancia Stratos HF).

Thousands of spectators visited the 4-day spectacular event held at Mohammed Bin Rashid Boulevard, the bustling lifestyle destination in Downtown Dubai. Organised by Emaar, in association with ATCUAE and the UAE Ministry of Culture, Youth & Community Development, the festival was one the largest to date with over 350 classic cars, trucks and motorbikes on view, some over 100 years old.

An outstanding breadth of classic European and American vehicles, dating back from 1916 to 1986, by world-renowned manufacturers including Mercedes, Bentley, Rolls-Royce, Aston Martin, Harley Davidson and Chevrolet, were on display at the festival.

One of the most-awaited events in Dubai’s calendar, the expanded festival also included this year an exclusive photography exhibition titled “ECCF Through the Lens of Dave Saunders” and movie screenings on classic cars at Emaar Pavilion, as well as live restorations of a 1926 Ford Model T Coupe and 1974 Honda CB 550.

Emaar Properties will mark the grand inauguration of its iconic ‘Dubai Opera’ in Downtown Dubai with a spectacular line-up of world-class performances later this year.

The city’s first purpose-built multi-format performing arts theatre, Dubai Opera overlooks the majestic Burj Khalifa and spell-binding Dubai Fountain. It offers the ultimate flexibility of a proscenium arch theatre, an acoustic concert hall and a 2,000 sq m flat floor event space.

A never-before destination in the city, it will welcome a varied programme of cultural and lifestyle events including operas, ballet, classical performances, musicals, Arab and World Music, comedy, film, family entertainment, as well as rock, pop and jazz concerts.

To seat up to 2,000 for a theatrical production and up to 1,000 for a gala dinner, Dubai Opera pays glorious tribute to the rich cultural heritage of Dubai taking design inspiration from the vintage dhows, which were integral to Dubai’s ancestors who took to the seas as part of their livelihood.

A platform for performing arts, an entertainment destination and a stimulus for creativity, Dubai Opera serves as a constant reminder of Dubai’s history as a trading, fishing and pearl ping community, celebrating the unbreakable link to the sea, and its cultural richness defined by Nabati poetry, story-telling, plays, literature and folk dances.

Mohamed Alabbar, Chairman of Emaar Properties, said: “Dubai Opera is our tribute to our city and the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to establish Dubai as a seat of arts, culture, performing arts and world-class events. An architectural masterpiece, it draws design inspiration from our own heritage, while the focus on bringing exclusive and accomplished performing arts places it on the league of the world’s finest theatres.”

He added: “Dubai Opera adds a new dimension to cultural entertainment in the city, while adding value to the surrounding hospitality, retail, touristic and residential developments. With this sterling addition to the city, we are supporting our leadership’s focus on establishing Dubai as a ‘City of Happy, Creative and Empowered People.’”

Celebrating the finest of the world’s performing arts, Dubai Opera is led by a vision to entertain and enrich Dubai’s residents and visitors, and be the definitive destination for quality entertainment productions and performances.

Dubai Opera’s stage will host an incredible array of world-class talent and the 2016 Season Programme is set to appeal to the incredibly cosmopolitan population who live, work in and visit Dubai.

Jasper Hope, Chief Executive of Dubai Opera, said: “The Emiratis used to sing, as pers searched for pearls, and in 2016 visitors to Dubai will be able to seek out new cultural gems in a sensational home for the arts in the heart of Downtown Dubai. Dubai Opera will unquestionably help the city broaden its global appeal as a hub for culture and the arts, and when the curtain rises will help entice artists and audiences from across the world.”

The Dubai Opera’s transparent all-glass foyer opens to the waterfront of Burj Lake, and serves as a transition between a plaza and theatre. Architecture-wise this presents the identity of Dubai Opera serving as a ‘box-within-a-box’ with the theatre enveloped by a translucent foyer.

Access to the venue will be effortless through the Mohammed bin Rashid Boulevard. Dedicated parking spaces will add to the convenience of visitors.

With the two main components – the theatre & support facilities and a foyer and public spaces – Dubai Opera welcomes people to unwind and take in some of the most compelling performing arts events in the city in a world-class environment.

With a built-up area of over 35,500 sq m, Dubai Opera is an integral part of The Opera District, a dedicated cultural and lifestyle hub launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.

iGENIE keeps visitors connected at all times through its fully automated features when staying at any of The Address Hotels + Resorts propertiesExclusive bookings to Dubai’s most popular attractions can be made through the new cutting-edge serviceiGENIE draws on guest-centric technology to provide effortless service including room service, housekeeping, and concierge services, among others
The Address Hotels + Resorts, the five star premium hotel brand of Emaar Hospitality Group, is redefining industry standards in assuring superior guest service by drawing on the power of advanced in-room automation services with the launch of iGENIE, available across all its properties.

Assuring the full breadth of guest services at the tap of a finger, the new automated service will significantly enhance the guest experience providing them unbeatable convenience and value. From booking leisure and recreation appointments from the comfort of their rooms to ordering for any of the hotel services across concierge, housekeeping, engineering, to name a few, as well as exploring the internet for infotainment and entertainment, iGENIE is truly path-breaking for the region’s hospitality sector facilitated through in-room iPads provided to the guests.

Assuring complete in-room control, the innovative iGENIE platform enables guests and residents of all hotels and serviced residences under The Address Hotels + Resorts to access services such as navigating the entire network of The Address Hotels + Resorts to make informed decisions about restaurants, spas, business centres and other amenities.

Guests can learn all about the various aspects of Emaar’s leisure attractions in Dubai and make reservations conveniently. For example, they can make bookings at any of the spas within The Address Hotels + Resorts; sign up for golf lessons and tee time at The Address Montgomerie Dubai; or purchase movie tickets from Reel Cinemas.

They will also be able to experience Dubai’s most admired attractions including KidZania®, Dubai Ice Rink, Dubai Aquarium & Underwater Zoo and At the Top, Burj Khalifa, allowing them to take advantage of all that is being offered, through a simple touch or swipe of the screen.

With iGENIE, guests can avail of an array of complimentary entertainment options, whether it be movie, music, radio or even YouTube channels. They can also enjoy their own media using Bluetooth connection and stream their own content to the in-room entertainment system. Guests will also have a dedicated in-room mailbox for communicating with the hotel management via iGENIE.

iGENIE also aids in placing orders from restaurants. Furthermore, it offers internet browsing as well as serves as a newspaper reader. An interactive video wall is also a part of iGENIE that fosters stronger customer engagement.

With iGENIE, guests will also receive real-time updates on the promotions that are available at all of The Address Hotels + Resorts, allowing them to make reservations at restaurants and lounges, from their own room. Each in-room iPad is registered to an individual room, allowing the operations teams to decipher which room and guest the automated request has come from.

Apart from effortlessly ordering room service, other in-room systems that can be accessed through iGENIE at the tap of a finger also include temperature, lighting and television control. The total room automation services such as temperature, lighting and TV management are currently available at The Address Dubai Mall and The Address Dubai Marina, and are being readied for roll-out across other hotels.

Complementing the ‘Smart Dubai’ initiative announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, it also serves as a one-stop service for a range of e-Services that will add value and enhance the convenience of guests.

Chris Newman, Corporate Director of Operations, Emaar Hospitality Group, said: “We are committed to providing exceptional experiences to our guests, who today are more connected than ever before and use technological advances to add to their convenience. With the addition of this new innovation, we are highlighting our commitment to enhancing guest experience and satisfaction.”

“iGENIE sets a new standard in the hospitality industry by pushing the frontiers of how advanced information technology solutions are leveraged to benefit guests. We aspire to provide them with first-class service standards that ensure a comfortable and seamless stay. The launch of iGENIE is a testament to our efforts to remain at the forefront of the industry by leveraging the latest technologies that appeal to our guests.”

Other utilities provided by iGENIE include real-time room folio information, international time display, alarm clock, weather details, location map, flight tracking, foreign exchange information and direction for prayer.

The Address Hotels + Resorts caters to all travellers, whether for business, leisure or entertainment and now with the addition of iGENIE visitors can experience several many possibilities that enhance their lifestyle experience.

The Emirates Classic Car Festival returns to Downtown Dubai from March 24 to 27. Bigger and better than ever, over 300 classic cars, motorbikes and trucks, some over 100 years old, will take centre stage at the eighth edition of the festival which is widely regarded as the Middle East’s premier showcase of classic cars.

Organised by Emaar Properties, in association with the Automobile & Touring Club of United Arab Emirates (ATCUAE) and the UAE Ministry of Culture, Youth & Community Development, the Emirates Classic Car Festival will enthral auto-enthusiasts of all levels with an unparalleled showcase of automobile-excellence and a packed programme of exciting events, set against the glorious backdrop of Mohammed Bin Rashid Boulevard.

In its largest edition to date, the Emirates Classic Car Festival will open doors for visitors to a spectacular breadth of classic European and American cars, motorbikes and trucks by world-renowned manufacturers including Mercedes, Bentley, Rolls Royce, Aston Martin, Harley Davidson and Chevrolet. The vehicles, dating from 1916 to 1986, will be featured along Mohammed Bin Rashid Boulevard.

Several of the cars and motorbikes at the festival come from the private collections of classic car enthusiasts in the UAE, while a number of them have been flown in from across the GCC, the wider Middle East, Europe and the US.

The festival’s opening ceremony will be held on March 24, 4pm, at Emaar Pavilion, Downtown Dubai. Following the ribbon cutting, VIP guests will be treated to a tour of an exclusive photography exhibition and a preview of this year’s cars.

Open to public, the Emirates Classic Car Festival has been expanded for 2016 and will now also feature movie screenings on classic cars at Emaar Pavilion and live restorations of a 1926 Ford Model T Coupe and 1974 Honda CB 550 in front of VIDA Downtown Dubai. The restored car and motorcycle will be presented and driven down the red carpet at the end of the festival.

Ahmad Al Matrooshi, Managing Director of Emaar Properties, said: “The Emirates Classic Car Festival has become a highlight of the Dubai social calendar. It is an unmatched opportunity for auto-enthusiasts of all ages to come together to celebrate the aesthetic brilliance and evolution of the ‘classic car’ and we are very pleased to welcome more models than ever this year. Furthermore, with the addition of live restorations, a photography exhibition and movie screenings, the eighth edition of the festival is the biggest and most exciting to date, underlining Downtown Dubai as the lifestyle and cultural destination in the city.”

Mohammed Ben Sulayem, President of the Automobile and Touring Club of the UAE, said: “Once again the Emirates Classic Car Festival will provide a wonderful opportunity for UAE enthusiasts and international participants to share their passion for beautiful and historic vehicles. It is very encouraging to see how the event continues to expand, with new features added this year, and I’m especially looking forward to the live restorations.”

The cars will be evaluated by a panel of judges, including automobile experts, for a number of prizes based on criteria including upkeep, value, originality, uniqueness, finishes, and visual aesthetics. The public will also have the opportunity to vote for their classic car of choice during their visit to the festival. Voting opens on March 24 and the winners will be honoured at the closing ceremony on March 26 at 4pm at Emaar Pavilion.

This year, the Emirates Classic Car Festival has introduced an exciting new category to the awards; the ‘Concours d’Elegance’. This will recognise cars that have been given upholstery, paint, plating and mechanical restoration to a standard that far exceeds that of the car when it was in ‘mint’ condition (when it left the factory).

The Emirates Classic Car Festival is free to visit and is one of the headlining events held in Downtown Dubai, a thriving lifestyle destination, described as ‘The Centre of Now.’

Emaar Properties PJSC, the global property developer, will mark Earth Hour 2016 on March 19, with its developments and lifestyle communities taking part in the global initiative to raise awareness on energy conservation and climate change.

The event, held this year under the theme, ‘Shine a Light on Climate Action,’ is a World Wildlife Fund (WWF) initiative to encourage the world to reduce its energy consumption and usage of power for one hour, by switching off all non-essential lights from 8:30pm to 9:30pm.

The iconic assets of Emaar including Burj Khalifa, The Dubai Mall, The Dubai Fountain, Dubai Marina Mall, Souk Al Bahar, Gold & Diamond Park and The Address Hotels + Resorts, as well as new construction projects such as Dubai Creek Harbour and Dubai Hills Estate and residents in various lifestyle communities will observe Earth Hour by switching off all non-essential external and internal lighting and appliances. Only lighting that is essential for security and safety will be maintained.

Additionally, Emaar has urged its employees to support the initiative on an individual level in their homes and to take part in the social media campaign launched by WWF in this regard.

‘Earth Hour’ is an annual event that brings together hundreds of organisations and thousands of people, all actively participatingin this mass call to action for a greener world.

The iconic Burj Khalifa has unveiled a new attraction that will spellbind visitors to At the Top, Burj Khalifa, the popular observation deck on Level 124. A brand-new spiral flight is now open connecting Levels 124 and Levels 125.

While Level 124 is home to At the Top, Burj Khalifa, the observation deck that opened in 2010, Level 125 is part of the At the Top Burj Khalifa SKY journey that takes visitors to the World’s Highest Observation Deck on Level 148.

However, from now, visitors who opt for the At the Top, Burj Khalifa experience can also tour Level 125 free of cost with the opening of the new spiral flight, effectively doubling their delight.

Premium ticket holders to At the Top, Burj Khalifa SKY now have the opportunity to visit all three levels 124, 125 and 148, which is the crowning glory at 555 metres high. Each of the levels offers a distinguished experience.

They will now have additional space to move about and absorb views of the city, especially during sunset, when the attraction is at its busiest.

The spiral flight, with 36 steps in white oak and spanning a length of 100 metres, is adorned with a crystal LED chandelier, and enclosed in a glass clad facade that open to scintillating views of the city.

After enjoying the views from Level 124, visitors can now explore one level higher, which serves as a tribute to Arab arts and culture. The entire level is slickly designed and features a Masharabiya motif as part of the décor’s central theme.

Here, visitors can take in 360 degree views of the city with signature Viewfinders enabling them to explore the city in vivid details. ‘Dubai – A Falcon’s Eye View’ is another not-to-miss attraction at Level 125 that allows visitors to witness Dubai with an entirely unique perspective.

The construction of the spiral flight too is a construction marvel accomplished with no intrusion into the existing services. Work was undertaken through 24-hour shifts in 1,200 man-hours and conceptualized by deploying 3D modelling techniques.

The spiral flight is built with 60 metric tonnes of steel, 700 square metres of glass, and 350 sq metres of stainless steel cladding. At any point in time, 150 people can pass through the stairway.

Ticket prices are currently an average of AED 125 for At the Top, Burj Khalifa, and AED 500 for At the Top, Burj Khalifa SKY. For bookings, log on to: https://tickets.atthetop.ae/atthetop/Step0_BookingInfo.aspx

Tickets can also be purchased from the starting point of the At the Top, Burj Khalifa journey at The Dubai Mall. For more information please call, 800 AT THE TOP (288 438 67) or visit: www.atthetop.ae

Emaar Properties saluted Kuwait and its people on the occasion of the Kuwaiti National Day with a spectacular illumination of Burj Khalifa in the colours of the National Flags of Kuwait and the UAE.

Through the colourful illumination, Emaar joined the UAE’s leadership and people in extending their felicitations to the leadership and people of Kuwait on the joyous occasion. It also marks a visual expression of the spirit of solidarity across the GCC region.

At 828 metres (2,716.5 ft), Burj Khalifa holds the Guinness World Records for the Tallest Building, the Tallest Man-made Structure on Land Ever, Highest Restaurant from Ground Level for At.mosphere and the World’s Highest Observation Deck for At the Top, Burj Khalifa SKY. For more information, please visit: www.burjkhalifa.ae

World’s tallest building launches new educational programme for schools

At the Top, Burj Khalifa is launching ‘360 Degrees of Learning’, a unique programme for school children designed to educate them on the world’s tallest building. As the region’s iconic landmark, Burj Khalifa is an engineering marvel that serves as inspiration to ambitious kids on the power of hard work and believing in your dreams.

School groups taking part in ‘360 Degrees of Learning’ can choose between a standard visit to At the Top, Burj Khalifa Level 124 or quite literally take learning to new heights, by holding their first lesson of the day in a special classroom on Level 125.

As part of ‘360 Degrees of Learning’ children will watch a fun and informative documentary that takes them through Dubai’s exotic heritage and tells the story behind the inspiration and construction of Burj Khalifa, as well as detailing some jaw dropping statistics about the world’s tallest building.

Once the film concludes, kids can then test their knowledge on Burj Khalifa with a series of interactive challenges that have been designed especially to encourage team work. A set of age specific work sheets have also been created that can be used by schools after the visit for projects and follow-up work.

For more information, please visit: www.burjkhalifa.ae

Did You Know?

• At 828 metres (2,716.5 ft), the 200 plus storey Burj Khalifa has 160 habitable levels, the most of any building in the world.

• The building holds four Guinness World Records; the Tallest Building, the Tallest Man-made Structure on Land Ever, the ‘Highest Observation Deck’ for ‘At the Top’ and Highest Restaurant from Ground Level for At.mosphere.

• Burj Khalifa is three times the height of the Eiffel Tower and twice the height of the Empire State Building.

• There are 57 elevators within the tower, with the fastest one travelling at a speed of 10 meters per second.

Rove Hotels reflect Dubai’s cosmopolitan cultural identityRove At The Park complements the appeal of upcoming Dubai Parks and Resorts Theme Park DestinationOne of 10 Rove Hotels being developed by 2020
Rove Hotels, the contemporary lifestyle hotel brand developed as a joint venture between global property developer Emaar Properties and Meraas, a Dubai-based leading holding company, is set to expand its portfolio with a new property, Rove At The Park, adjacent to Dubai Parks and Resorts, the region’s upcoming largest integrated theme park destination taking shape in Jebel Ali.

Rove Hotels will define a new niche in Dubai’s hospitality sector and celebrate the quintessence of the city with its unique approach of delivering value hospitality experiences for the young in age and young-at-heart global traveller, who explore without borders. Rove Hotels plans to operate 10 hotels with over 2,660 keys to support the ongoing preparation for Expo 2020 Dubai. The first property – the brand’s maiden initiative in the region, Rove Downtown Dubai – is scheduled to open in the coming months at a central location in the city.

The new 458-room Rove At The Park will be strategically located off Sheikh Zayed Road, close to Palm Jebel Ali midway between the Dubai and Abu Dhabi International Airports. It will complement the ambience offered by the three theme parks and water park which are part of the Dubai Parks and Resorts destination.

Dubai Parks and Resorts will become the region’s largest integrated theme park destination, set to open in 2016. This resort comprises three separate theme parks: motiongate™ Dubai, a Hollywood movie inspired theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate; LEGOLAND® Dubai, the first LEGOLAND theme park in the Middle East; and Bollywood Parks™ Dubai, a first-of-its-kind entertainment destination that will showcase the authentic Bollywood movie experience. In addition LEGOLAND® Water Park, the region’s first water park catering to families with children 2-12 will also open on the site. The destination will also host the Lapita™ Hotel, a Polynesian-themed hotel, and Riverland™ Dubai, a centrally located retail, dining and entertainment district that serves as the gateway to the resort.

Chris Newman, Corporate Director of Operations at Emaar Hospitality Group, said: “Rove At The Park, our latest hotel within the vicinity of Dubai Parks and Resorts, the region’s largest multi-themed leisure and entertainment destination, underlines the spirit of partnership in supporting Dubai Plan 2021 and Dubai Tourism Vision 2020 announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.”

He added: “A young and trendy brand, Rove Hotels defines a new dimension in the evolution of the city’s hospitality sector. Integrating innovation, sophistication and cultural enrichment, the new Rove property will deliver incredible value as it prepares to welcome guests from around the world, particularly leisure travelers who will arrive in the area to experience Dubai Parks and Resorts’ world-class leisure attractions. We are keen to leverage the significant business opportunity within the proximity of Dubai Parks and Resorts that is set to catalyse Dubai’s leisure and tourism sector.”

Meaning ‘to traverse,’ Rove infuses 21st century innovation with sophistication, and serves as a tech-savvy, social and cultural hub for international explorers. The new property will also reflect all the value propositions that make the brand unique in Dubai’s hospitality sector.

The hotel will sport a contemporary and urban design with Arabesque elements and display local art-pieces throughout the public areas. Assuring a high-tech environment, the new property will have a spaciously designed lobby and lounge, elegantly designed rooms, starting at 26 sq metres and featuring a 42 inch TV screen complete with media hub, designer mattresses and a modern bathroom.

Thirty percent of the rooms will be interconnected making the property a family-friendly destination. The hotel will also serve fresh, locally produced culinary creations and introduce distinctive dining out destinations, including an all-day restaurant.

Rove Hotels across its portfolio will feature a Rove App on smartphones and self-check-in station to reduce guest waiting time. Guests will also be offered the convenience of late check-outs.

In addition to an advanced business centre, a 24-hour gym, pool, sun deck and a self-service laundromat are some of the other features at Rove properties. A 24-hour convenience store will offer a wide selection of day-to-day amenities, fresh food and the choicest snacks.

Rove Hotels adds to the spectrum of lifestyle hospitality experiences offered by Emaar Hospitality Group through its popular hotel brands – The Address Hotels + Resorts and Vida Hotels and Resorts, as well as a range of leisure assets and a dedicated Lifestyle Dining division.